Calf Liver Gummies Are Not Delicious‪.‬ Burnt Toast by Virginia Sole-Smith

If you asked any of these gentle parenting experts, they would say parenting is the most important work in the world. But they are also perpetually downplaying the hardest parts of it—which means not ever making visible the parts of parenting that we most need to change.
Welcome to Burnt Toast! This is the podcast where we talk about diet culture, fatphobia, parenting, and health.
Today I am chatting again with Sara Louise Petersen. She’s the Burnt Toast resident momfluencer expert, and you can catch her previous episodes here and here. Sara is also the author of an upcoming book about momfluencers and the awesome new Substack newsletter In Pursuit of Clean Countertops, which is a must-subscribe!
Today, Sara and I are chatting about the gentle parenting trend—and how it intersect with our conversations around gender roles, diet culture, and more.
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PS. The Burnt Toast Giving Circle is almost to $9,000! We are so close to our goal and will soon be picking which state election to fund. So if you’ve been thinking about joining, we still need you! Here’s the Burnt Toast episode where I announced it, ICYMI, and the link to donate.

Episode 41 Transcript
Virginia
Hi Sara! You are the resident Burnt Toast momfluencer expert, which I admit is not a category of expert I knew that I needed when I launched the podcast, but it turns out it very much is. And you just started your own Substack newsletter! So let’s talk about that first.
Sara
It’s called In Pursuit of Clean Countertops. It’s not about countertops. It’s not about cleaning. The title is a nod to all of the things that momfluencer culture invites you to pursue and desire and want. I started it a little over a month ago based on an inflammatory post by @BallerinaFarm, Hannah Neeleman. She’s a big one. Her husband Daniel Neeleman started his own Instagram account relatively recently. He posted about the way that Hannah loves to clean and natural light and children like to congregate around her. It just made me feel a lot of a lot of feelings, Virginia. So that was the the post that started it at all.
Virginia
I had a lot of feelings about that post, as well. I also love your new Weekly WTF which is so cathartic to read.
Sara
My goal is to take the text threads that we all have with our friends, which can be more like, “Holy s**t. Did you see this? This is enraging this is infuriating,” and explore why is it infuriating. Why am I feeling these feelings? To expose the systemic issues at play.
Virginia
Today you are coming back on this podcast because we want to dissect a sub-trend of momfluencing culture. We’re talking about “gentle parenting.” I also see it called “positive parenting.” It’s important to say right off the bat, there is no official definition of this concept. Jessica Grose wrote a piece for The New York Times where she described it as “a sort of open-source mélange, interpreted and remixed by moms across the country.” And yes, that is really what it is.
Sara, do you want to read this definition that we found in this piece in The New Yorker by Jessica Winter, just so everyone’s on the same page about what we’re talking about here.
Sara
So, okay:
In its broadest outlines, gentle parenting centers on acknowledging a child’s feelings and the motivations behind challenging behavior, as opposed to correcting the behavior itself. The gentle parent holds firm boundaries, gives a child choices instead of orders, and eschews rewards, punishments, and threats—no sticker charts, no time-outs, no “I will turn this car around right now.” Instead of issuing commands (“Put on your shoes!”), the parent strives to understand why a child is acting out in the first place (“What’s up, honey? You don’t want to put your shoes on?”) or, pe