45 min

Can You Trust Online Metrics? Anatomy of a Strategy

Welcome to the first episode of The Truly Social Podcast! In this week's episode, we discuss the issues revolving basing marketing and advertising results sorely on online metrics. 

Looking at online numbers alone can be deceiving, even with sophisticated targeting, we're seeing traffic coming to our clients' social accounts from places they shouldn't.

Campaign results have many layers, other insights such as content and offline tactics need to be part of understanding the customer's journey

Welcome to the first episode of The Truly Social Podcast! In this week's episode, we discuss the issues revolving basing marketing and advertising results sorely on online metrics. 

Looking at online numbers alone can be deceiving, even with sophisticated targeting, we're seeing traffic coming to our clients' social accounts from places they shouldn't.

Campaign results have many layers, other insights such as content and offline tactics need to be part of understanding the customer's journey

45 min