33 min
CASL: Canada’s Anti-Spam Legislation This is Annex: A B2B Marketing Podcast
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- Business
Join Stacy Bradshaw and Kyle Shay of Annex Business Media as they interview Vesna Moore, Director of Audience Development & CASL Compliance Officer at Annex and discuss CASL, Canada’s Anti-Spam Legislation!
CASL is the federal legislation dealing with spam and other electronic threats. If your company relies on email marketing to connect with clients and potential customers, this podcast is for you. Staying in CASL compliance not only mitigates your risk of incurring a penalty, but it’s a great opportunity to reevaluate the quality of your email list. And a quality list means higher engagement and conversion rates.
Join Stacy Bradshaw and Kyle Shay of Annex Business Media as they interview Vesna Moore, Director of Audience Development & CASL Compliance Officer at Annex and discuss CASL, Canada’s Anti-Spam Legislation!
CASL is the federal legislation dealing with spam and other electronic threats. If your company relies on email marketing to connect with clients and potential customers, this podcast is for you. Staying in CASL compliance not only mitigates your risk of incurring a penalty, but it’s a great opportunity to reevaluate the quality of your email list. And a quality list means higher engagement and conversion rates.
33 min