27 min
Ceremonial Grade Matcha is Dead, Long Live Ceremonial Grade Matcha Specialty Matcha Podcast
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- Food
Ceremonial grade matcha is a made-up marketing term and is basically meaningless. The quality variability is enormous from vendor-to-vendor and the terms are completely unregulated. Anyone can use these terms and tea ceremony practitioners are definitely not the gate-keepers of quality that the name implies.
Washing products in a “ceremonial grade” label makes it much more difficult for consumers to differentiate between high and low quality products. Ultimately the classification of “ceremonial grade” commodifies products.
Ceremonial grade matcha is a made-up marketing term and is basically meaningless. The quality variability is enormous from vendor-to-vendor and the terms are completely unregulated. Anyone can use these terms and tea ceremony practitioners are definitely not the gate-keepers of quality that the name implies.
Washing products in a “ceremonial grade” label makes it much more difficult for consumers to differentiate between high and low quality products. Ultimately the classification of “ceremonial grade” commodifies products.
27 min