48 episodes

Channel Edge is a podcast where channel leaders share success strategies, best practices and emerging trends, brought to you by 360insights, The Channel Success Platform.

Channel Edge 360insights

    • Business

Channel Edge is a podcast where channel leaders share success strategies, best practices and emerging trends, brought to you by 360insights, The Channel Success Platform.

    Ep. 45 – Liz Cope: PX Becomes CX, A Real World, Enterprise Wide Strategy Discussion

    Ep. 45 – Liz Cope: PX Becomes CX, A Real World, Enterprise Wide Strategy Discussion

    How good is your end to end partner/dealer CX? How do you enrich a single customer’s moment, interaction and transaction? Everything the partner goes through from the moment that relationship is built should feel like a smooth personalized business experience.

    Liz Cope the Global Director, Marketing Operations and Technology at Ingersoll Rand joins us this week as we discuss the importance of a great CX across all your partners/dealers’ touch points.

    • 20 min
    Ep. 44 – Theresa Caragol: Partnering for Success

    Ep. 44 – Theresa Caragol: Partnering for Success

    “It is not about the transaction, it is about the relationship,” says Theresa Caragol— founder & CEO of AchieveUnite. What really is partnering for success, and how important is it to a successful go-to-market strategy? Please join us as we discuss these hot topics with Theresa and hear about the processes, she has designed to drive channel success in both B2B and B2B2C routes to market.

    • 14 min
    Ep. 43 – Heather Tenuto: What, Where, and How of Customer Success

    Ep. 43 – Heather Tenuto: What, Where, and How of Customer Success

    Where are you in your customer success journey? Many organizations are taking the leap and embracing the move beyond just the “customer first” notion and instead becoming “customer obsessed.” As Heather Tenuto puts it, “the customer has never been more powerful than they are today.”

    In this ChannelEdge episode Heather Tenuto, CRO of Zift Solutions, joins us to discuss all about the what, where, and how’s of customer success. Listen now to hear how you can strengthen your customer relationsh

    • 17 min
    Ep. 42 - Melanie Zevenbergen: Culture is The Difference Maker

    Ep. 42 - Melanie Zevenbergen: Culture is The Difference Maker

    "What I'm terrified of is losing that humanity as we grow..."

    Melanie Zevenbergen is an American living in Rotterdam, and working as the Vice President of Sales & Channel Enablement for Commscope. Her impressive background includes working with some of the largest brands in the world as well as leading in the introduction of new technologies, processes & initiatives such as: launching & developing a global partner network, Salesforce communities expansion...

    • 21 min
    Ep. 41 - Jennifer McCready: Channel Strategy From Scratch

    Ep. 41 - Jennifer McCready: Channel Strategy From Scratch

    Jennifer McCready is the Global Channel Chief for Steelcase, bringing more than 18 years’ professional experience successfully managing sales teams, marketing teams, project teams and technology/devices strategy for enterprise companies like Microsoft. Upon joining Steelcase, Jennifer had the chance to build her channel programs from a clean slate - a compelling opportunity for any of us who have been dropped into legacy ecosystems.

    • 26 min
    Ep. 40 - Melinda Aguilar: What's a Vendor to Do?

    Ep. 40 - Melinda Aguilar: What's a Vendor to Do?

    “ They NEED to all stick with rebates...”

    Melinda Aguilar is back for round two. After kicking up dust in her first appearance back on ep. 38, Dear Vendor, Let Me Introduce You to Our Customer…. she is back to share her perspective on what makes a great partnership with a vendor.

    • 36 min

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