Join us to keep up on the trends affecting marketing in China!
We cover new features in WeChat, Douyin, Baidu, Weibo, Bilbilili and other Chinese platforms.
Plus, we'll give a brief overview of the news in Chinese culture, politics and economics, while pointing out the takeaways for marketing teams.
Just 35 minutes per week, and you'll be up-to-date!
The podcast is new, but we've been blogging on this topic since all the way back in 2008 - before most of the Chinese digital platforms even existed.
Your hosts are:
1) Tait, Canadian entrepreneur that's worked on hundreds of marketing campaigns in China.
2) Lawrence, Chinese marketer that studied & worked in Australia for 8 years.
3) Wiki, Chinese social marketing pro from Poland.
What Will This Year’s Spring Festival Be Like?
Join Tait & Lawrence to hear about the trends affecting marketers in China this week.
Half of China’s Population Is Overweight
Half of China’s population is overweight.At Chinese dinner tables, it’s common to hear “eat up”, “eat that” and “eat this” as Chinese parents and grandparents urge their children to consume more. While the older generation may have grown up in a time...
China’s Facial-Recognition Tech: Naughty or Nice?
What do Chinese people think of facial recognition tech? Why did Xinba sell fake bird's nest? What is limiting Chinese SaaS businesses?
China's Digital Currency Tested Online
Join Tait and Lawrence as we take you through the top news this week that affects companies selling into China.China’s digital currency works online.The latest test of China’s digital currency started last week. This time around, the Digital Currency...
3X Chinese Tech Accomplishments + Baidu PPC Optimization Tips
Join Tait and Lawrence as we take you through the top news this week that affects companies selling into China.This week's topics:- China expanding its weather-control program. Source:...
How to Write Great Articles For WeChat
The weekly China marketing news, then a longer chat about how to write WeChat articles that get higher open rates, read rates and share rates.