Author and chiropractic marketing expert, Billy Sticker, brings you practical and motivational information designed to equip and inspire chiropractors to think like a marketer. The most successful chiropractors across the globe think like marketers, not just chiropractors. Billy shares his own knowledge and experience, as well as interviews from industry leaders in the chiropractic field and other marketing experts. You will be challenged and equipped to take your practice to the next level.
168: 7 Strategies to Get Higher Quality Leads & Increase Show Rates!
The biggest issues doctors have with Facebook™ marketing come down to these two things: poor quality and no-shows. When people do sign up, many don’t respond, don’t have any money, or never show up when they do schedule appointments.
We are going to show you several different strategies to eliminate these issues!
On this live training, we'll be unpacking "7 Strategies To Get Higher-Quality Leads & Increase Show Rates" and what you need to do to MAXIMIZE your new patient flow from Facebook, Instagram, AND Google for your business.
- Discover how to get leads to prepay for appointments - When you get them to put some skin in the game, the show rate will definitely increase.
- Learn if you should use online scheduling - Having leads schedule online isn’t always the answer, but when done correctly can be a game-changer.
- Dramatically increase your current ROI - If we can show you how to increase your show rate with the same budget you are currently using, your return on investment drastically
167: How to Master Personal Injury Marketing - with Dr. Mark Slater
Mark Slater, BS, DC is a healthcare entrepreneur from Atlanta, Georgia who practiced for over 20 years in Personal Injury marketing and patient treatment.
Mark grew up in Birmingham, AL, and attended the University of Florida where he received a BS in Zoology and Health Science Education. After graduation, he moved to Atlanta in 1994 and began his journey in Chiropractic at Life University. Mark graduated in 1998 and moved back to Birmingham where he built a brand new office under the mentorship of Dr. Peter Fernandez’ Practice Starters program focusing on personal injury. Mark knocked on over 1000 doors before he opened that practice and sold it for a large margin 2 years later and moved back to Atlanta where he bought an all PI/WC practice.
In that practice, Mark employed an MD to handle all of the patient treatment while Mark was in the field everyday meeting attorneys, taking them to lunch, networking with MRI reps, and courting doctors for referrals. While owning that practice, he also started a chain of med spas called The Fountain Laser and Med Spa in greater Atlanta. Mark sold everything in 2015 and took some time off. Mark was recruited back into the PI game and was hired as a VP of Sales and Marketing for a multi-million dollar orthopedic spine surgery practice with multiple locations in Georgia where he coached and trained over 10 marketing liaisons in the field for that practice. He was instrumental in bringing the practice to over 200 new PI patients per month and breaking a record for most spinal surgeries performed in a calendar month in the practice at 30.
Mark realized he enjoyed being an entrepreneur rather than an employee, so after 11 months as VP of Sales and Marketing for the Spinal Surgeon, he decided to start his own consulting business to help chiropractors and providers all over the country with his time tested and effective methods to generate more PI patients with his simple, 5 -Step PI Accelerator Method. Mark has also engineered a process to attract more PI patients with training on how to turn your non-utilized social media platforms into revenue generators for your PI practice.
Mark is an expert on healthcare marketing who helps companies go from where they are today, to get to their desired situation by providing time-tested systems to building strong Personal Injury practices with his program. He has personally managed over a million dollars of marketing budgets and digital ad spends on behalf of clients and he has been able to consistently provide robust returns for his clients.
Mark lives in Atlanta with his beautiful wife, his hard-hitting teenage hockey player son, and his creative and sweet teenage daughter.
166: Your 2021 Internet Marketing Plan
Do you have a clear plan of attack as it relates to your Internet marketing & lead generation strategy? Have you put together an updated plan based on all the changes in the Online Space?
On this live training, we'll be unpacking "Your 2021 Internet Marketing Plan" and what you need to do to MAXIMIZE your New Patient leadflow via the internet in your Chiropractic business going into the New Year.
165: Part Time Million Dollar Cash Practice w/ Dr. Nona Djavid
THE Chiropractic Marketing
164: Practice Purchasing Opportunities! with Kevin & Crystal Misenheimer
COVID-19 has created some amazing financial opportunities to purchase existing practices through some SBA programs. In this episode, Billy visits with Kevin & Crystal Misenheimer from Progressive Practice Sales.
Progressive Practice Sales was created because the chiropractic + holistic clinic sales model was clearly outdated and underwhelming. They bring the health and wellness practice sales model (kicking and screaming the whole way) into the 21st Century, harnessing the power of current trends + technology to get your clinic in front of the right audience.
163: Is Your PPP Loan Really Forgivable? with Jennifer Belville
Learn how to maximize your PPP Loan forgiveness with these strategies. Jennifer Belville, from Chiro Pro Accounting, sits down with Billy to discuss the ends and outs of the new Payroll Protection Program loans.
Great actionable info!
It really is sweet! Thanks for all the awesome nuggets to help us grow! I can’t wait for the next episode.