41 episodes

Cutting through the b******t of digital marketing and advertising can be a full time job. We’ll do that work for you and let you know what you need to know, what you should ignore, and what you should really be paying attention to from the world’s biggest players.

This podcast is brought to you by CloudRaker, a Creative & Technology agency based in Montreal and Toronto and is hosted by Associate Creative Director Mark Dolynskyj & Strategy Director Gisela Sleizer.

Clickbait & Switch CloudRaker

    • Business
    • 4.9 • 9 Ratings

Cutting through the b******t of digital marketing and advertising can be a full time job. We’ll do that work for you and let you know what you need to know, what you should ignore, and what you should really be paying attention to from the world’s biggest players.

This podcast is brought to you by CloudRaker, a Creative & Technology agency based in Montreal and Toronto and is hosted by Associate Creative Director Mark Dolynskyj & Strategy Director Gisela Sleizer.

    2021: Week 29 | Clickbait & Vacation

    2021: Week 29 | Clickbait & Vacation

    Clickbait & Switch is going on a summer break! We'll be back in a couple of weeks - so stay tuned! 

    This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp

    Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). 

    Special thanks to Jacob Moquin-Carle who edits the sound of this podcast with patience and good judgment and to Noah Prévost who is our stellar producer. 

    • 44 sec
    2021: Week 28 | We ask a Retail Prescriptor what sectors were left behind by the COVID-19 acceleration

    2021: Week 28 | We ask a Retail Prescriptor what sectors were left behind by the COVID-19 acceleration

    Today’s special episode is borrowed from the Mojo Moments podcast. The Mojo Moments podcast is about getting inside the heads of business pioneers and learning - okay, stealing - as many tips about how they keep their mojo through the ups and downs of life, business, and everything else. There are dozens more interviews to catch up on. Subscribe wherever you get your podcasts. https://www.cloudraker.com/en/podcasts/mojo-moments-podcast



    Special thanks to Jacob Moquin-Carle who edits the sound of this podcast with patience and good judgment.

    • 11 min
    2021: Week 27 | How TikTok Took Over the World

    2021: Week 27 | How TikTok Took Over the World

    On today’s show, we explore where TikTok came from, how trends take off, and where do they go next?

    This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp

    Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Business Insider, The Guardian, The Intercept, TechCrunch, GWI, and Bloomberg.

    Special thanks to Jacob Moquin-Carle who edited the sound of this podcast with patience and good judgment.

    • 21 min
    2021: Week 26 | What’s happened so far this year?

    2021: Week 26 | What’s happened so far this year?

    On today’s show, we look at how six months down in 2021 there are some key trends to note, ignore, and follow closely.

    This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp

    Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Michael Geist, The Verge, NPR, Social Minds Hub.

    Special thanks to Jacob Moquin-Carle who edits the sound of this podcast with patience and good judgment.

    • 17 min
    2021: Week 25 | Ronaldo Makes Coke Take a Dive

    2021: Week 25 | Ronaldo Makes Coke Take a Dive

    On today’s show, we explore how ads will follow you into your virtual worlds, Twitch gets all wet, and how Ronaldo can cause Coke’s value to dive by $4B with a wave of his hand.



    This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp

    Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, Tech Crunch, Facebook News Blog, Axios, Social Media Today, Bloomberg, Social Minds, Reuters, Games Industry Week and SVG Europe.

    Special thanks to Jacob Moquin-Carle who edited the sound of this podcast with patience and good judgment.

    • 15 min
    2021: Week 24 | Trailers, But Make it Fashion

    2021: Week 24 | Trailers, But Make it Fashion

    On today’s show, Pinterest Shopping is the mall of the future, TikTok might DeepFake the US, and premium fashion is making your driveway the new runway.

    This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp

    Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Social Minds Hub, TechCrunch, AdWeek, Robb Report, Bloomberg, E Online, and WARC

    Special thanks to Jacob Moquin-Carle who edited the sound of this podcast with patience and good judgment.

    • 15 min

Customer Reviews

4.9 out of 5
9 Ratings

9 Ratings

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