12 min
CMO Explains | What Is Influencer Marketing and Why It Matters Under The Influence
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- Marketing
In this episode of Under the Influence, we tackle the core question - what is influencer marketing? Host and influencer Kopano sits down with Humanz CMO Pierre Cassuto to unpack the true meaning and goals of influencer marketing.
They discuss whether influencer marketing is just selling in disguise or if honesty and authenticity are crucial components. Pierre shares his view that effective influencer marketing relies on trusted sources giving genuine recommendations, including highlighting both pros and cons.
The conversation explores the line between controlling the brand message and allowing influencers to provide open and authentic endorsements that resonate with their audiences. They also examine the role of brands, influencers, and consumers in elevating influencer marketing practices.
Join the lively debate and share your thoughts - is influencer marketing just advertising by another name or does it fundamentally differ? Tune in for insights that will make you rethink what influencer marketing is all about.
In this episode of Under the Influence, we tackle the core question - what is influencer marketing? Host and influencer Kopano sits down with Humanz CMO Pierre Cassuto to unpack the true meaning and goals of influencer marketing.
They discuss whether influencer marketing is just selling in disguise or if honesty and authenticity are crucial components. Pierre shares his view that effective influencer marketing relies on trusted sources giving genuine recommendations, including highlighting both pros and cons.
The conversation explores the line between controlling the brand message and allowing influencers to provide open and authentic endorsements that resonate with their audiences. They also examine the role of brands, influencers, and consumers in elevating influencer marketing practices.
Join the lively debate and share your thoughts - is influencer marketing just advertising by another name or does it fundamentally differ? Tune in for insights that will make you rethink what influencer marketing is all about.
12 min