52 episodes

The one-stop-shop for content coaching, we discuss and interview top content experts in B2B and B2C industries, as well as content agency leaders to explore how companies can captivate their audiences, convert new buyers, and drive long-term customer loyalty by leveraging experimentation to crack the code for successful content creation. If you’re looking for actionable insights to up your content strategy game, get more creative, and be empowered to drive revenue, you’ve come to the right place. Welcome to Content Intel.

Click below for more episodes.

Content Intel | An experimentation podcast Optimizely

    • Business

The one-stop-shop for content coaching, we discuss and interview top content experts in B2B and B2C industries, as well as content agency leaders to explore how companies can captivate their audiences, convert new buyers, and drive long-term customer loyalty by leveraging experimentation to crack the code for successful content creation. If you’re looking for actionable insights to up your content strategy game, get more creative, and be empowered to drive revenue, you’ve come to the right place. Welcome to Content Intel.

Click below for more episodes.

    Development and SEO for Website Relaunch

    Development and SEO for Website Relaunch

    Optimizely’s Global Growth and SEO Strategist, Michiel Dorjee joins Content Intel to talk about all things SEO and why it’s important for the development phase in building a new website.

    • 24 min
    Trends in Content Marketing

    Trends in Content Marketing

    Content Intel welcomes Kim Davis, Editorial Director at MarTech, to talk about trends in content and where the marketing industry is headed as far as improving engagement and optimizing value exchange with prospects and customers.

    • 20 min
    The Web Project Guide

    The Web Project Guide

    Optimizely’s Senior Content Marketing Manager, Deane Barker and Blend Interactive’s Director of Strategy, Corey Vilhauer, join Content Intel to talk about their book on CMS development, The Web Project Guide.

    • 24 min
    Leveraging Value Prop to Improve Your Website’s Content

    Leveraging Value Prop to Improve Your Website’s Content

    We welcome James Robert Lay, Founder and CEO of Digital Growth Institute and the author of the best-selling book, Banking on Digital Growth, to talk about the importance of optimizing your website’s content to build trust among your customers in the FinServ and FinTech industries.

    • 29 min
    Optimizing a Rebrand

    Optimizing a Rebrand

    We sit down with Optimizely’s Andrew Davies, Vice President of Corporate Marketing, to discuss the process of what goes into an acquisition rebrand and optimizing a new website that ensures your content remains recognizable and that it coincides with your brand’s mission.

    • 20 min
    The Empowered Marketer: Leveling the Political Campaign Playing Field

    The Empowered Marketer: Leveling the Political Campaign Playing Field

    Eva Posner, President of Evinco Strategies, joins this episode of the Empowered Marketer, presented by Zaius, which is part two in commemorating International Women’s Day and celebrating Women’s History Month.

    A one-woman show, Eva manages a company of six and runs every department in an effort to break the mold of conventional political campaign fundraising. She has fulfilled roles in management, operations, and communications in many Democratic campaigns and political organizations throughout California.

    Per Posner on her company: “Evinco Strategies is a women-run Democratic campaign and communications consulting firm specializing in helping candidates and organizations build the infrastructure they need to reach their goals and solve systemic problems for their communities.

    “Evinco Strategies exists to safeguard and improve democracy by helping elect leaders who will work to upend structures and systems that hurt vulnerable communities, challenge the conventional wisdom of electoral politics, support diverse, grassroots candidates and campaigns, and put people in power who are dedicated to solving tangible problems and delivering results for the public.”

    Click play for more.

    If you’d like to learn more about Eva, follow her on Twitter, LinkedIn and visit Evinco Strategies.

    • 31 min

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