This is the Boston Content Podcast and this our content marketing playbook. Our podcast is launching three seasons digging into what it's like to be a freelancer, in-house employee, or an agency owner or employee working in content marketing. From there, we'll see where it goes. The Boston Content Podcast will give you insider career development tips; whether that's growing a business or climbing up the content marketing career ladder, a full scoop on what each guest's day looks like and the tools they rely on to support their work, and a chance to geek out about writing routines and habits.
Thank you for listening and we hope you enjoy the Boston Content podcast. If you like what you hear, don't forget to subscribe, rate, and review.
For show notes, head over to https://www.boscontent.com/blog1/
For more about your host, Adam Rogers, you can find him on Twitter @AdamRogersUK or visit his personal blog, http://adamrogersuk.com/
Adam Rogers - How to Build a Portfolio When You Have Zero Experience in Marketing
In this solo episode with Adam Rogers, you will learn: *The process Adam used to change careers and build a portfolio of work when he had zero experience in marketing *The exact process he used to build up experience and land his first in-house role at a fast growing startup in London *Why your bookshelf is just as good as networking for finding your next client
Brittany Berger - Beyond Content Creation: Creating Multi-Figure Marketing Strategies as a Freelancer
Brittany Berger helps burnt out and overwhelmed marketers get off the content hamster wheel and start using the goldmine of old content they're sitting on through updating, optimizing, and remixing. In this podcast, you will learn: *How a chronic illness influenced Brittany to ditch an unhealthy view of productivity advice *How to convince your clients to delete $1000s worth of content to meet their marketing goals *Why workflow, systems thinking, and process is a competitive edge for freelancers
Jeff Haden - Inside the Business of a Master Ghostwriter
Jeff Haden is a speaker, ghostwriter, contributing editor (and most-read columnist, averaging nearly 3 million readers a month) for Inc.com, and the author of The Motivation Myth: How High Achievers Really Set Themselves Up to Win. In this podcast, you will learn: *The secret to making your ghostwriting stand out and win the love of your client *Why ghost writing is good for your pay-check but bad for your portfolio *Why perfecting your writing to the final percentile is a waste of time
Brennan Dunn - How to Prove Your ROI as a Freelance Content Writer
Brennan Dunn is the founder of Double Your Freelancing, a community of over 50,000 freelancers and agencies. In this podcast you will learn: *Why focusing on your competitors prices is a race to the bottom in freelancing *How to help your clients deliver on their business goals as a freelance writer *The biggest billing mistake you can make as a freelancer
Liz Wellington - Why Small Town Connections Are a Boom for Your Business
Liz Wellington is a writer and strategic consultant who works in tech and finance. She built a thriving content marketing business in Boston, which she now runs remotely from sunny Spain. In this podcast you will learn: *How Liz is still getting work from her network in Boston, despite moving to Spain in early 2018 *How to negotiate rates and turn down work when it doesn’t meet your desired number *Why Liz chooses to spread her work across journalism and content marketing even though journalism pays less
Primoz Bozic - Writing Habits to Take You from Zero to Six Figures as a One Person Business [Part Two]
This is interview part two with Primoz Bozic. In this podcast you will learn *Why you should prioritize your writing around projects and not focuses purely on output *Why Primoz tracks his writing habits, including energy and focus, to get past his tiredness *How Primoz became friends with Derek Halpern and how Derek became a mentor to Primoz