As brands become publishers in the era of digital saturation, how do you create content that stands out and inspires your audience to act? Credo Nonfiction presents a new podcast for brand marketers and communications professionals to learn from the most innovative minds in brand storytelling how to create content that that builds meaningful connections and ultimately moves the bottom line. Hosted by Emmy and James Beard award-winning content creator Jesse Roesler.
Episode 15: Capital One Produces Long Form Video Content for Deeper Engagement
Recorded live at Sundance Brand Storytelling, Senior Director of PR for the consumer card at Capital One, Sukhi Sahni discusses why the brand jumped into long form video content in order to create deeper engagement with current and potential customers. Sukhi discusses their original series The Purpose Project and how everything her team creates starts with a data-driven insight.
Episode 14: Marriott Creates Lean Back Entertainment For Travelers
Recorded at Sundance Brand Storytelling, Executive Creative Director of Global Creative & Content Marketing at Marriott International, Marc Battaglia discusses their serial film programs and how they build an entire ecosystem around the content that maps back to business objectives.
Episode 13: Brian Newman on Brand Film Distribution & Activation
Recorded live at Sundance Brand Storytelling, Sub-Genre Founder Brian Newman discusses strategy and execution for successful brand film distribution and activation and how he’s helped brands like Yeti and Patagonia with their film programs.
Episode 12: Charles Schwab Humanizes The Brand Through Storytelling
Recorded at Brand Storytelling at Sundance, Managing Director of Brand Storytelling & Innovation at Charles Schwab, Kirstin Falk, talks about storytelling’s vital role in humanizing the brand to generate audience evangelism. Kirstin also discusses how radical vulnerability and the power of executive support can transform your content program.
Episode 11: Dennis Quaid & Jared Gutstadt On The Future of Audio Storytelling
Recorded at Brand Storytelling at Sundance, Actor Dennis Quaid and audio storytelling mastermind Jared Gutstadt discuss their breakout podcast Bear and a Banjo and share what the future may hold for audio storytelling and how brands can get involved to find their share of ears.
Episode 10: Dell Technologies Tells Customer Stories to Lead Tech Conversations
Recorded at Brand Storytelling at Sundance, Dell Technologies Director of Global Advertising and Content, Rachael Henke, reveals how pivotal storytelling has been in defining and building a B2B brand from scratch after a family of brands were merged under a single name. Rachael discusses how telling customer stories has helped the brand to lead technology conversations in the marketplace and how important it is to tell human-centered stories in the B2B space.