When people first encounter Leah, they struggle to wrap their minds around the fact that she earns six-figures annually from her music business. What they don’t realize at first is that she’s earning that income from more than simply physical or digital music sales. She’s also selling merchandise, accessories, and bundles that are all related to her music and culture.
Now, Leah is taking this a step further by creating a sister brand for her music business called Mythologie Candles which is a new line of fantasy products catered to the very same culture and audience that listen to her music.
If you understood your artist identity and the culture that connects you with your audience, what products could you sell really well? Check out this weeks episode to learn more!
Key Points From This Episode:
Not getting overwhelmed What is a sister brand? Why you should consider a sister brand. Leah’s new Mythologie Candles The benefits of doing your own shipping The three P’s of Marketing: People, Positioning, Product Doing what you’re into Tweetables:
“You can tell those students who you know are going to do well just because of the way they attack their present.” - @metalmotivation [0:05:00]
“When we get so fixated on the mountain, we miss how easy it is to take a step forward.” - @metalmotivation [0:06:18]
“We are the creative class and that means going outside of the norm.” - @LEAHthemusic [0:08:33]
“There’s nothing proprietary. It’s all positioning. It’s all branding. It’s all marketing.” - @LEAHthemusic [0:10:13]
“You should always do things that make you come alive.” - @LEAHthemusic [0:10:28]
“The fun about handmade products is that you can control the quality, you can control even the unboxing experience.” - @LEAHthemusic [0:13:38]
“There’s no rules saying that you can only make music and you can’t stop and go make jewelry for a while.” - @LEAHthemusic [0:15:11]
“If the product is crap, or the music is crap, you’re not going to sell jack.” - @LEAHthemusic [0:24:48]
“Someone learns how to market, they’re never going to be without a job.” - @metalmotivation [0:27:18]
“There’s nothing that I’m applying in this business that you guys don’t already have access to.” - @LEAHthemusic [0:31:04]
Links Mentioned in Today’s Episode:
Book a Call With Us — http://www.CallSMA.com
Michael J. Arbogast (Elite Student) — https://www.facebook.com/TheNewRelics/