23 episodes

Creating Connections is about finding the human touch in a digital business world. The voices of marketers and sales reps can become a sea of faceless noise that would-be customers drown in. Finding a way to stand out and connect with buyers on a personal level—and earn their trust—is more important than ever.If you’re looking to connect and engage with your audience in truly memorable ways, this podcast is for you. We explore the delicate balance between brand and demand, capitalizing on new digital channels such as chatbots and video, and bringing the human element back into B2B marketing and sales.#VideoInFocus, a dedicated sub-series, dives deep into the expanding role of video in helping businesses create better connections with a focus on video content strategy, video for inbound and digital marketing, conversational video, and scaling in-house video production.

Creating Connections Vidyard

    • Technology
    • 5.0 • 4 Ratings

Creating Connections is about finding the human touch in a digital business world. The voices of marketers and sales reps can become a sea of faceless noise that would-be customers drown in. Finding a way to stand out and connect with buyers on a personal level—and earn their trust—is more important than ever.If you’re looking to connect and engage with your audience in truly memorable ways, this podcast is for you. We explore the delicate balance between brand and demand, capitalizing on new digital channels such as chatbots and video, and bringing the human element back into B2B marketing and sales.#VideoInFocus, a dedicated sub-series, dives deep into the expanding role of video in helping businesses create better connections with a focus on video content strategy, video for inbound and digital marketing, conversational video, and scaling in-house video production.

    #VideoInFocus Ep 10: Explain it Like I'm 5: Behind the Lens of the Top Explainer of 2019 w/ Randy Frisch

    #VideoInFocus Ep 10: Explain it Like I'm 5: Behind the Lens of the Top Explainer of 2019 w/ Randy Frisch

    What do a dungeon master, a baseball coach, and the Bachelor have in common? 
     
    Apart from being the pitch for the weirdest reality TV show you’ve ever seen, probably not much. 

    But that’s exactly what the team at Uberflip came up with for their explainer videos. 
     
    The problem started when they realized that nobody could come up with the same answer when asked what their agency did. 
     
    So CMO Randy Frisch and the team at Uberflip enlisted the help of a creative agency to get it right. 
     
    On this episode of #VideoInFocus, we talked about:
    How to nail your explainer contentWhat is painstormingChoosing a creative agency to partner with
     

    For more content and episodes, check us out on Apple Podcasts and be sure to subscribe to our YouTube channel.

    • 28 min
    12. The Rise of ABM: It’s Time to Split Your Funnel w/ Lauren Mead

    12. The Rise of ABM: It’s Time to Split Your Funnel w/ Lauren Mead

    Curious about converting larger deals faster with an account-centric approach?
     
    Who isn’t?
     
    There might be a few key factors you’re leaving out of your strategy, however.
     
    In this episode of Creating Connections, the CMO at TimeTrade — Lauren Mead — tells us how her team is making valuable connections with decision-makers of key accounts.
     
    Plus, we talk about:
     
    How the TimeTrade team overcame the challenges of transitioning to ABM. How to build a prioritization model for key accounts. Using direct mail effectively in an account-centric approach.
    For more content and episodes, check us out on Apple Podcasts and be sure to subscribe to our YouTube channel.

    • 29 min
    #VideoInFocus Ep 9: Continuous Content Creation Is the Future of Marketing w/ Brian Fanzo

    #VideoInFocus Ep 9: Continuous Content Creation Is the Future of Marketing w/ Brian Fanzo

    In recent years, we’ve seen a dramatic shift in how people engage with brands and how brands engage with people. 
     
    Many marketing strategies are now dominated by digital campaigns, social media engagement, and educational thought leadership designed to go both broad and deep with audiences.
     
    Keeping up with the demands of content is a struggle. 
     
    We’re expected to keep up in both written and video content. But one way to do it is to “push the damn button” and get yourself in the mindset of continuous content creation. 
     
    That’s what Bryan Fanzo, keynote speaker and Founder/CEO of iSocialFanz, is here to talk to us about today. 
     
    We talked about:
    The big undercurrents driving the need for companies to change How technology changes everything—and nothing—in marketing Relatability Going both “wide” and “deep” concurrently What exactly a “pager-wearing millennial” means  
    For more content and episodes, check us out on Apple Podcasts and be sure to subscribe to our YouTube channel.

    • 31 min
    11. Turn Customers Into Fans and Fans Into Customers w/ David Meerman Scott

    11. Turn Customers Into Fans and Fans Into Customers w/ David Meerman Scott

    What makes us love attending conferences where everyone is dressed up as beloved fictional characters? 
     
    What makes us buy tickets to see our favorite band for the umpteenth time? 
     
    What makes us re-watch our favorite shows again and again?
     
    Fandom.
     
    In this episode of Creating Connections, I discuss the power behind fandom with the author of the upcoming book, Fanocracy, David Meerman Scott.
     
    He dives into:
     
    The neuroscience and psychology of fandom. Practical advice for businesses to develop fans through real human connection. Why he’s seen The Grateful Dead 76 times. Co-writing a book with his daughter.  
    Check out more books by David Meerman Scott.

    For more content and episodes, check us out on Apple Podcasts and be sure to subscribe to our YouTube channel.

    • 34 min
    #VideoInFocus Ep 8: From Play to Pay: Using Video to Convert Free Users w/ Dustin Tysick

    #VideoInFocus Ep 8: From Play to Pay: Using Video to Convert Free Users w/ Dustin Tysick

    No one wants to hear you brag about your own product. 
     
    They'd rather hear about your customers, or better yet, try the product out for themselves.
     
    On this episode, we hear from Dustin Tysick, VP of Marketing & Growth at Jostle, about the ways he’s flipped his strategy.
     
    We talked about:
    Bragging about your customers, not yourself. Using video to know when prospects are insanely engaged. Letting free users identify themselves for upgrades.  
    Check out this resource we mentioned during the podcast:
    Dustin’s a co-host of the People at Work podcast
    For more content and episodes, check us out on Apple Podcasts and be sure to subscribe to our YouTube channel.

    • 29 min
    10. The New Rules of Social and Relationship Marketing w/ Mari Smith

    10. The New Rules of Social and Relationship Marketing w/ Mari Smith

    “Content is king, but engagement is queen, and she rules the house.” 
     
    It’s the mantra today’s guest, social media evangelist Mari Smith, is most quoted on--and for good reason. 
     
    Content that doesn’t engage its audience is noise, but marketing that’s focused on building a long-term connection with its customers (and future customers!) has the greatest impact.
     
    Plus we look at:
    Push marketing vs. relationship marketing. How live videos on social media is creating connections. Simple and effective ways to create engaging content.  
    Resources mentioned in our interview:
    The New Relationship Model - Mari’s new book
    Find Mari on Facebook

    For more content and episodes, check us out on Apple Podcasts and be sure to subscribe to our YouTube channel.

    • 33 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

SandyCanvas ,

I've been trying to figure out how to use video at work....

This podcast has made it really easy for me to understand how I can get started. There are loads of great ideas as well from other guests. Excellent... just excellent!

DrEvofour ,

Super articulate, very helpful

Wow wow wow.

I stumbled across this on LinkedIn & was shocked at how much I took away from the first episode alone.

I’ve shared w my entire team, this is a truly authentic journey into the world of b2b sales and marketing.

Thx Vidyard!

SeeJayAre ,

A Great Podcast for Anyone in Marketing & Sales

Loved the first few episodes of the podcast, looking forward to new content each week!

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