Creating innovative and Developmentally-Focused Products for Baby/Toddler and the Realities of Counterfeits and Intellectual Property with ezpz’s Lindsey Laurain the Cost Of Goods Sold

Lindsey Laurain from ezpz turned the toddler feeding space upside down with a tip-proof all-in-one placemat and plate that suctions to the surface. In this episode, we learn how she’s created a mission-driven company that leads with innovation and input from pediatric experts, how an onslaught of copies and counterfeits of her products almost derailed her focus, how defending her intellectual property almost killed her business, and how she’s built a value-based business by focusing on the tiniest of bottom lines - meeting the developmental milestones of her customers.