42 min

Customer acquisition and retention in a COVID-19 world with Rebecca Nackson (iHeartMedia, Audible, IBM, Notable‪)‬ Retention Masterclass

    • Marketing

Do marketers have funnel vision? Do they have the right tools, tech, and tactics for customer retention? And the right teams working in harmony?

Rebecca Nackson, who led marketing for teams at iHeartMedia, Audible, IBM, and multiple startups, talks to Peggy Anne Salz and John Koetsier about marketing, retention, and acquisition ... and the changes taking place with Coronavirus sweeping the planet.

We discuss:

 - customer journeys

 - "messaging moments"

 - 3T: teams, tech, tactics

 - segmented by recency, frequency, and monetization

 - marketing spend and focus in the COVID-19 or Coronavirus era

Do marketers have funnel vision? Do they have the right tools, tech, and tactics for customer retention? And the right teams working in harmony?

Rebecca Nackson, who led marketing for teams at iHeartMedia, Audible, IBM, and multiple startups, talks to Peggy Anne Salz and John Koetsier about marketing, retention, and acquisition ... and the changes taking place with Coronavirus sweeping the planet.

We discuss:

 - customer journeys

 - "messaging moments"

 - 3T: teams, tech, tactics

 - segmented by recency, frequency, and monetization

 - marketing spend and focus in the COVID-19 or Coronavirus era

42 min