35 min
Customer Loyalty is Dead: Andrew Busby, Forbes & BBC Retail Analyst Retales: E-Commerce Growth Stories
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- Technology
This week's guest is Andrew Busby, renowned retail analyst and media contributor, founder of Retail Reflections, and author of "Harry Was Right All Along”.Andrew challenges the notion of true loyalty in retail and whether it even exists in a cost-of-living crisis. He expands on the changing nature of consumer behaviour, and how any misstep from a brand – from pricing to location, to marketing – can result in a mass exodus of formally “loyal” customers. We also talk about the concerning trend ...
This week's guest is Andrew Busby, renowned retail analyst and media contributor, founder of Retail Reflections, and author of "Harry Was Right All Along”.Andrew challenges the notion of true loyalty in retail and whether it even exists in a cost-of-living crisis. He expands on the changing nature of consumer behaviour, and how any misstep from a brand – from pricing to location, to marketing – can result in a mass exodus of formally “loyal” customers. We also talk about the concerning trend ...
35 min