#CX 65: Spock vs Kirk: A Perfect Analogy for CX Design w/ Ben Smithwell B2B Growth

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Ben Smithwell, CX strategist and designer at Comotion, about the unfulfilled promise of the "Big CX Dream" and how to restore the human factor. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts