54 min
07: A Data-Centred Approach to Brand Storytelling with Andrés López-Varela The Branding Lab
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- Entrepreneurship
There's no point in embarking on a brand strategy unless its impact can be measured. Make sure to shape your brand story around quantifiable unique audience demand. If you do this then you are going to have a much better chance of cutting through the noise and getting people to do what you want them to do from a marketing and commercial standpoint instead of having a generic or non-specific kind of brand story.
In this episode, Andrés and I talk about the importance of data in brand storytelling; the difference between customer and audience personas; the three questions that you need to ask when building your audience and how to best serve your audience depending on their customer journey.
Follow me on Instagram: https://www.instagram.com/yvonneivanescu/
Visit my website: https://yvonneivanescu.com/
There's no point in embarking on a brand strategy unless its impact can be measured. Make sure to shape your brand story around quantifiable unique audience demand. If you do this then you are going to have a much better chance of cutting through the noise and getting people to do what you want them to do from a marketing and commercial standpoint instead of having a generic or non-specific kind of brand story.
In this episode, Andrés and I talk about the importance of data in brand storytelling; the difference between customer and audience personas; the three questions that you need to ask when building your audience and how to best serve your audience depending on their customer journey.
Follow me on Instagram: https://www.instagram.com/yvonneivanescu/
Visit my website: https://yvonneivanescu.com/
54 min