Daughter of a Hoarder is a podcast show created by Ruby Fern that promotes conscious consumption, sustainable fashion and wardrobe wellness. Ruby invites guests and friends to talk all topics surrounding consumerism and how the fashion industry is impacting society and our planet. Entertaining and informative, this light hearted approach aims to get listeners to become more closet conscious.
Ruby's dad's house was always kept meticulously clean and tidy under the rein of her step-mum, but her mum's house was a chaotic swamp with every bedroom, corridor and bathtub filled with clothing. Ruby's mum is a self confessed hoarder. After closing her second hand designer store back in 2014, all of the stock was then brought back home, and the donations kept on coming. Ruby's mum is forever promising that she will eventually sell it all 'one day', but until then Ruby has begun selling this stock on Depop.
Growing up in these contrasting surroundings, Ruby has become obsessed with tidying, organising and living clutter free whilst also having a natural interest in clothing, sustainable living and second hand commerce.
Put A Ring On It
Nell and Austin from Chews (@juicychews) and Lucy Pemberton from ClueLuce (@clueluce) join Ruby on this episode to talk about their statement jewellery businesses. We love hearing lockdown startup success stories and these three have been getting their creative groove on and making kitsch resin rings and bangles. The chaotic and oversized jewellery trend has flooded our Pinterest boards and TikTok feeds and on Episode 18 we get to hear from two businesses who are standing out from the crowd n making waves. Hold tight for their upcoming drops!
On Episode 18, Josephine Philips introduces her new fashion-tech start up: Sojo.
Josephine describes Sojo as 'Deliveroo for alterations and repairs'. Making sustainable fashion more accessible, this app is the perfect solution for those who still haven't got around to tackling their 'gimme some loving' pile (episode 02 reference). Sustainable queens alter, mend and look after what's already in their closet. Clothes worth wearing are worth repairing.
New Year, Same Hot Girl Sh*t
'I can't talk right now, I'm doing hot girl sh*t' *empties out entire wardrobe and has a huge clear out*
Ruby is joined by Alice Acland on Episode 17 as they talk about how we can look at this fresh start ahead of us. Ruby shares some of the listeners' new year resolutions and confesses about her recent shopping splurge.
With 2020 coming to an end, Alice and Ruby are feeling a little self reflective... 'everybody SHUT UP. I'm in my feels'.
A new peer to peer online market place where you can buy and sell clothes whilst funding environmental initiatives? now THATS hot!
On Episode 16 Ruby is joined by Jacob, co-founder of Esooko, who explains how this alternative approach to social shopping is tackling fast fashion, deforestation and loosing our coral reefs all in one whack. Encouraging those who already have an environmental conscience by awarding them with the ability to tailor a portion of the profits or sales to the cause that they care about the most. The environmental initiatives behind Esooko are what makes it stand out from the emerging recommerce crowd. Hold tight for the 2021 app launch!!
I Got It From My Mama
Young Queen Mia Regan (@mimimoocher) joins Ruby on Episode 15 of Daughter of a Hoarder to talk about sustainable fashion, promoting small businesses and wearing your mums vintage garms. Gen-Z's MVP for championing a realistic approach to responsible style, Mia reps fits consisting of a combination of small business buys, thrifted and vintage finds paired with her O mighty tee's and crocz. The next time you make a purchase, ask yourself - will my kids be able to wear this item in the decades to come?
Introducing: Aspect Online
Milun Kumar joins Ruby on this episode of Daughter of a Hoarder to talk about his new progressive fashion platform that launched in September. With a responsible and slow approach to luxury fashion, this unique retail platform allows the consumer to shop directly from independent designers.
Through selling archival pieces alongside new season collections, Aspect helps independent brands reduce their waste and contribute to the circular economy, keeping products in use for as long as possible and thus extracting their maximum value. Aspect's Made-to-Order service allows brands to slow their production and eradicate waste, only creating pieces as and when they are ordered... things we LOVE to see!!