Decoding Bridal Marketing: From Designers to Brides Wedding Planning Decisions, This vs That with Kelly McWilliams

Ever wondered how bridal gowns land in your favorite wedding magazines or how they end up being showcased in bridal shops? Let's unravel the mystery with our guest, Kate Walters from Coded Agency, a full-service marketing agency with a significant influence in the bridal industry. She discusses how influential marketing strategies help designers make a mark and sell their gowns -shedding light on the power of media relations, influencer marketing, and event services in getting those awe-inspi...