246 episodes

Check out these weekly episodes of podcasting pointers that help you expand your exposure and broaden your brand by using your voice. I am an award-winning blogger, vlogger, author, professional speaker and CEO of A. Blake Enterprises, Social Media Marketing and Consulting. You can find and follow me on all my social media platforms at https://linktr.ee/delblogger You can get blogging tips on my blog @ https://delblogger.com and see me on YouTube @ https://youtube.com/delawareblogger?sub_confirmation=1

Delaware Blogger Podcast Antionette Blake

    • Entrepreneurship

Check out these weekly episodes of podcasting pointers that help you expand your exposure and broaden your brand by using your voice. I am an award-winning blogger, vlogger, author, professional speaker and CEO of A. Blake Enterprises, Social Media Marketing and Consulting. You can find and follow me on all my social media platforms at https://linktr.ee/delblogger You can get blogging tips on my blog @ https://delblogger.com and see me on YouTube @ https://youtube.com/delawareblogger?sub_confirmation=1

    Podcasting for Your Business or Brand Tips #1

    Podcasting for Your Business or Brand Tips #1

    Podcasting for Your Business or Brand Tips #1

    Podcasting listenership is increasing every day with more than 90M people in American alone reporting they listen to a podcast show each and every month.

    Due to the COVID19-Pandemic, not only are people listening more from home using their Smartphones, Laptops, Tablets and Desktops they are listening via Smart Speakers; AI Devices and via Infotainment Centers built into their vehicles.

    Listening to music is still high, but the news, talk and sports listening is increasing especially those with podcasts covering these topics.  Consumers are consuming more media so business owners and brands need to create more content to satisfy this increase.

    Technology is at our fingertips and there is no longer a distinction  between age groups or other demographics either, with many saying “goodbye” to green screens shooting videos to saying “hello” to their walk-in closets recording podcasts.

    So if you are a business owner, entrepreneur, solopreneur or even a side hustler, you should start a podcast so that you can broaden your brand and expand your exposure online.

    To learn more about podcasting make sure to subscribe to my YouTube Channel and find and follow me on all my social media platforms @ https://linktr.ee/delblogger

    Music "Sterling Cooper" purchased from Arches Audio.co


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    • 15 min
    New Year New You Podcast Topic Tips Eps. #238

    New Year New You Podcast Topic Tips Eps. #238

    Happy New Year!!!  Are you ready to start a podcast?  If so, today's show, "New Year New You Podcast Topic Tips" is for you.  In this episode #238 of the Delaware Blogger Podcast, I give you some tips on choosing a topic for your show.

    Go for the Goal

    You need to be clear on why you want to make a Podcast. What is the goal of your podcast, Think about whether you need a Podcast for your main life (brand) or business objectives.   Health, fitness, family, finances, retirement, education, college, vocational training, new business start up…and you need to know the pain points of your target market audience.

    Caring is Sharing
    Choose an idea for a podcast that you are genuinely interested or passionate about.  You don’t need to be an expert in this field right now, but you need to be interested enough to spend the next few years learning more about a topic and creating content on this topic. So choose wisely.  Passion will keep you motivated in moments of a slowdown.

    Note: There are more than 1 million Podcasts, but over 650 million blogs. There may be less competition in podcasting, but you must consistently create high-quality content, otherwise you won’t get noticed and if you are not posting new content regularly, you will lose your relevance.

    Future Monetization for Your Podcast
    With the rising popularity of podcasts there is an opportunity to make money online. If you are planning to work hard on your podcasts, so think about a monetization strategy in advance which includes: Affiliate marketing / Patreon / Selling your product

    What Problem Will Your Podcast Solve?
    You must know your audience well. Are they male or female? What do they do? Are they college students, working professionals, or senior citizens? Are they single moms, bloggers, or entrepreneurs? Know the demographics of podcast listeners.  Knowing this will help you choose a topic for a podcast that will talk about something that is a specific pain-point solution for people. Use your podcast to give answers to your audience’s questions.

    Select a Niche and a Format for Your Podcast
    Even if you are creating podcasts as a hobby or a business,  it is not advisable to talk about too many different types of topics, for example, don’t talk about weight loss in one episode and then politics in the next.  Try to have a theme or be  specific with your genre or issues so that your audience is likely to come back for more. If you want to make Podcasts to spread awareness, choose a theme instead of working on a bunch of random topics every week.

    Along with a niche, you should also choose a format. A Podcast is an audio media where you can experiment with several formats; it can be scripted with a solo host or an interview between two individuals, or even a free-flowing conversation within a small group of people.

    Include Keywords for SEO

    Your podcast will rank higher in search if the topics include keywords that users commonly search. Search Engine Optimization Strategies so that people find your podcast through search engines like Google. There are many tools where you can find highly searched keywords on your subject and use it in your topic. Try to have the main keyword for your podcast episode in the title or description.

    Are you ready to start your show?  Send an email to me at ablakeenterprises.com to schedule a 15-minute complimentary discovery call.  Find and follow me at https://linktr.ee/delblogger




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    • 15 min
    Tips on Naming Your Podcast #237

    Tips on Naming Your Podcast #237

    Tips on naming your podcast - Season #5 - Episode #237

    1. What is the tone of your show
    If you are not creating a podcast as an extension of your brand, business or blog, you will need to think about the tone of the show.

    For example, will it be professional, personal, funny, educating, enlightening, inspirational, motivational?

    Whatever it is, choose a podcast name that reflects the tone of the show.   If it’s going to be funny or humorous, then try incorporating something witty - write down words that are associated with the mood.

    Try using relatedwords.org to search for words that match the feel of your podcast!

    2. Make your name short and sweet!

    Good podcast names are always short, catchy, and easy to remember.   No matter how you choose to name a podcast, you want to make it easy for your target audience to find you.

    A good rule of thumb here is to cap it at 3-4 syllables tops! Anything longer than that may make it difficult for your audience to remember -  a shorter name is better in general.

    3. Research your competition

    Check out the names of other podcasts in the same niche, it is a great way to gauge podcast names from others in the industry. The goal is to quickly have listeners identify your niche within the first couple of seconds.

    4. Make sure your name isn’t already taken

    Sounds like a no brainer, right?  Well you never know, make sure to do a Google Search and this also includes profile and business pages on other social media platforms including Facebook, Instagram, Twitter, etc.

    You don’t want to make the mistake of registering an available domain - but then realizing later on that someone else has already used the same one on social media!

    It takes only a few minutes to go through each platform to see if your podcast’s name or a variation of it has already been taken by other people.

    You also want to make sure that the name you are choosing is not trademarked, head over to USPTO.gov and do a search to make sure that your name isn’t infringing on any intellectual property!

    So setting the right tone of your podcast show with the name and logo is important, especially if you are planning on growing your show in 2021!

    For a free copy of the Podcast 7-Step Checklist, click the link or send an email to info@ablakeenterprises.com find and follow me on all my social media platforms at https://linktr.ee/delblogger


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    • 12 min
    How to Start a Podcast - Esp. #236

    How to Start a Podcast - Esp. #236

    As we close out 2020, I encourage you to start a podcast in the coming new year and on today's episode of the Delaware Blogger Podcast, I list out the various steps in which to begin.

    However, if you would prefer to schedule a 30-Minute Complimentary Discovery Call I invite you to send an email to info@ablakeenterprises.com where you can also request a copy of the How to Start a Podcast Checklist which is what I presented on today's show.

    Find and follow me on all my social media platforms at https://linktr.ee/delblogger

    You have a voice, a mission and a vision and you can literally change someone's life with a podcast so why not create one today!

    HAPPY HOLIDAYS!


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    • 20 min
    7 Step Podcast Checklist - Episode #235

    7 Step Podcast Checklist - Episode #235

    On today's episode of the Delaware Blogger Podcast I am giving you the 7 Steps to starting a podcast which includes:


    Planning
    Setting Up
    Recording
    Editing
    RSS Feed/Hosting
    Launching
    Promotion

    This episode of the Delaware Blogger Podcast is being sponsored by H.O.M.E. - Helping One More Entrepreneur which will be housing the "Blake's Booth" podcasting studio coming in 2021!

    Make sure to take advantage of the Podcasting Your Purpose Coaching Session which is only $159, for a limited time and valid only until midnight 12/31/2020 when the price increases on 1/1/2021!

    Download a copy of the 7 Step Podcast Checklist then make sure to share this podcast episode with a friend.  Find and follow me on all my social media platforms @ https://linktr.ee/delblogger




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    • 23 min
    Podcasting Through Your Pain Eps. #234

    Podcasting Through Your Pain Eps. #234

    'Tis the season...the one that is supposed to be the most wonderful time of the year, but for many of us, it’s not - it’s just that plain and simple - it’s the most dreaded time of the year.

    It begins with Halloween - the dark and spooky holiday that actually sets the tone for Thanksgiving, Christmas, Hanukkah, Kwanzaa then New Years, especially if you are suffering mental or physical disorders.

    Now, before I begin, let me make this disclaimer, I am not nor have I ever been a member of the medical community therefore, nothing I say today is recommended to go against your personal physician's recommendations and or prescribed medications.

    I do know that as a blogger, someone who loves to write and a podcaster, someone who loves to talk, both of these activities have helped me navigate my pain - especially as a podcaster.

    As a podcast host, one who has interviewed others, it afforded me an opportunity to connect with new people, locally as well as across the pond.  As a podcast guest, it has given me a chance to share with others and both of these opportunities has helped to take the focus off my problems both mentally and physically especially as a Type 2 Diabetic.

    Not that being a diabetic is a death sentence, because it is not, however, it has altered my life a bit and it can be frustrating to say the least, however, there are bigger concerns especially during this time, with the loss of loved ones whether it was this year, 11 years ago with the death of my grandmother or 28 years ago, when I lost my sister - this is the time of year that you may begin to think more about the missing family member(s).

    So if you too, are thinking of a loved one or loved ones and want to connect with others who may be feeling the same way, perhaps starting a podcast on grief and relief might be a great way to grieve and relive some of those emotions.  I wrote a blog post years ago, “The Gift of Grief”, which I reshare every year and no matter what, it is the most commented on post in December because so many people can relate, and it’s not just December, because I bet if I reposted it in June or October, it would probably get a similar response.

    With a podcast you can connect with others who may be feeling the same way, even though their grief and relationship with their loved ones may be different than yours being able to connect with others may help during this time.

    Since we still can’t connect with one another face to face like we did pre-COVID, this is a great alternative.  Starting a blog or a podcast that gives others a platform in which to share and care is a great way to help others and a gift meant to be shared.

    If you are ready to start a podcast, then send an email to me at info@ablakeenterprises.com to schedule your 30-Minute Complimentary Discovery Call or order a copy of the “Podcasting Your Purpose” Resource Guide on Amazon to get started today!


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    • 17 min

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