The Future is Spoken presents Greg Bennett as this week’s guest. Greg is Conversation Design Principal at Salesforce, leading the company’s first dedicated Conversation Design practice since its inception. As a linguist, Greg focuses his work on empowering businesses to create chatbots that feel natural and helpful, build user trust, and meet customer expectations for conversational behavior. Greg works with Salesforce’s Product teams, customers, and partners to tailor their conversation designs for cross-cultural differences across channels and user populations, as well as how to effectively express personality or conversational style. Starting with their own experiences, they end up discussing about designing conversational bots for entreprise.