Listen to marketing & career advice from Fortune 500 insights leaders. This podcast helps insights professionals and marketers dig for the insights needed to drive your career and business. Join Stephen Griffiths, a Fortune 500 Corporate Researcher as he asks the hard questions. Want to get career advice? Listen to an Insights Director from Nestle, an EVP of IPSOS (third largest market research firm) and the CEOs from companies like Digsite and M/A/R/C research. We also provide episodes on how to choose a career, how to get a job during COVID-19, and a mini-series on choosing the right graduate school. Interested in marketing best practices? Hear from the SVP of Analytic Partners (a global leader in advertising measurement), the coauthor of how to innovate inside large companies, and from a professional business storytelling coach. Learn more at diggingforinsights.com
Global Head of Insights at General Mills, Jeanine Bassett | Case Studies, Career Advice & Future of Insights
In this episode, we hear from Jeanine Bassett, the global head of insights at General Mills. With 25 years of experience in market research, and 9 years leading the market research function at a Fortune 500 company, Jeanine shares case studies and career advice including:
Case Study: HOw consumer insights turned around the billion-dollar Pillsbury brandCareer Story: Jeanine shares a candid perspective, especially for why she was chosen as VPSponsorship vs. Mentorship: How others can advocate for your career progressionThe Future of Insights: What will research methods, org structure and skillsets look like?
There is so much packed into this episode that I created a free one-page summary (PDF). Simply email me at firstname.lastname@example.org to get your own copy.
See the full show notes at diggingforinsights.com/25
5 Tips for Behavioral Design - Amy Bucher, author of Engaged and VP of Behavioral Design at Lirio
As marketing insights professionals, we often study consumer behavior. In this episode, we talk about how to design products and services that can nudge and shape customer behavior over time. In her new book, Amy Bucher (VP of Behavioral Design at Lirio) shares findings from her new book for how to design products (especially digital experiences like mobile apps) that can influence customer behavior.
Amy has generously offered a 20% discount on her book to listeners of this podcast. The discount is good until Aug 21, 2021.
Go to the link below and enter "diggingforinsights0621"
In this episode we cover:
1. Focus on motivation
2. Identify ability blockers using the COM-B model
3. Use the 9 categories of interventions
4. Enable long term engagement through regular feedback
5. Leverage a social component to keep habits sticky
You can access show notes for this episode by visiting our website at diggingforinsights.com
Rogier Verhulst, Head of Marketing Research at LinkedIn, coauthor of The Business of Marketing Research
In this episode we talk with the head of marketing research at LinkedIn, Rogier Verhulst. Rogier shares his personal career journey and talks about his new book (with a generous 29% discount specifically for listeners of Digging for Insights).
Career advice, including Rogier's story of taking a pay cut to pursue a different career pathRecruiting Tips, including what he looks for when hiring new people, something he calls the "Three C's"Introduction to his book, The Business of Marketing Research.
To see show notes and get the 29% discount for Rogier's new book, visit
Market Research eLearning Options | Kathryn Korostoff, President of Research Rockstar
How can we keep our research skills sharp throughout our careers? In this episode, we hear from Kathryn Korostoff, president of Research Rockstar, the leading independent provider of market research training.
This episode will cover
Pros and cons of using part-time online learning (like Research Rockstar) courses vs. taking full-time graduate degree in research.How qual research has changed during the pandemicWhy sometimes text only online focus groups are better than using videoHow to best presenting research findings to business teamsThis episode is part of a two-part series on market research eLearning. Later in February, Kathryn will release her video podcast where Stephen shares his personal experiences of getting new skills while working full time, specifically with learning options such as LinkedIn Learning, Coursera and Data Camp.
Market Research Outlook | 5 Trends for 2021
Insights professionals have learned a lot in the past year, especially with the impact of COVID. In this episode, I summarize observations from conversations with client-side researchers about current research trends that will continue well beyond the pandemic.
Five Research Trends for 2021
1. Growth of Virtual Research (impact on qual, packaging and ideation work)
2. More DIY and fast turn research solutions (going from 2 week to 2 day timelines)
3. Fewer one-off projects, more ongoing systems (better integration of foundational research)
4. Location still matters - and other employment trends
5. Changing the WAY we work (more experimentation and agile)
This episode is part of a six-part series with other market research podcasts, the first coordinated effort from the MRX Podcast Network. To learn more about the network and other podcast episodes, visit diggingforinsights.com/21
Brett Townsend, Head of North America Insights at Electrolux | Four ways to improve market research
With almost two decades of experience in insights (Pepsico & Electrolux), Brett Townsend shares the pitfalls of market research and how we can improve as professionals and as an industry.
- How marketing research can be more relevant within companies
- The importance of company politics for market researchers
- Nuances of consumer targeting
- How artificial intelligence amplifies consumer insights
You can see the full notes at diggingforinsights.com