26 min

Kevin Bourne on music, marketing, and making diversity a business priorit‪y‬ Invested in our New Reality

    • Entrepreneurship

The pandemic has impacted all of us but for racialized and marginalized communities the adverse effects of COVID-19 have been disproportionate. As a result, there has been an increased focus on championing and supporting diverse businesses and entrepreneurs. Kevin Bourne, Chief Executive Officer at SHIFTER Magazine and well-known PR and marketing whiz, seeks to bridge the business barriers that many members of the Black community face — specifically Black artists struggling to navigate the industry — by advising and providing them with a platform to market music, draft content, and build their business. Kevin’s story is one of leadership, talent, and dedication.

The pandemic has impacted all of us but for racialized and marginalized communities the adverse effects of COVID-19 have been disproportionate. As a result, there has been an increased focus on championing and supporting diverse businesses and entrepreneurs. Kevin Bourne, Chief Executive Officer at SHIFTER Magazine and well-known PR and marketing whiz, seeks to bridge the business barriers that many members of the Black community face — specifically Black artists struggling to navigate the industry — by advising and providing them with a platform to market music, draft content, and build their business. Kevin’s story is one of leadership, talent, and dedication.

26 min

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