73 episodes

We're @jdalfeen and @racheljosilver—your personal social media gurus, here to solve your marketing riddles. With almost a decade of experience running social media and brand marketing for brands like Birchbox (and now starting our own booming business, Love Stories TV!), we know the hacks, strategies, and tools you need to win at social media, influencers, and digital marketing for your brand or business. Listen for free sosh med advice—with a sprinkling of our thoughts on Instagram algorithms, the Karadashians, and more. >>> Email doyoufollowpodcast@gmail.com (or DM @jdalfeen and @racheljosilver) and we'll answer your question on a future episode!

Do You Follow?: A Podcast on Social Media Marketing Love Stories TV

    • Business
    • 4.7 • 3 Ratings

We're @jdalfeen and @racheljosilver—your personal social media gurus, here to solve your marketing riddles. With almost a decade of experience running social media and brand marketing for brands like Birchbox (and now starting our own booming business, Love Stories TV!), we know the hacks, strategies, and tools you need to win at social media, influencers, and digital marketing for your brand or business. Listen for free sosh med advice—with a sprinkling of our thoughts on Instagram algorithms, the Karadashians, and more. >>> Email doyoufollowpodcast@gmail.com (or DM @jdalfeen and @racheljosilver) and we'll answer your question on a future episode!

    #56: Is Instagram the best way to buy a house?

    #56: Is Instagram the best way to buy a house?

    This episode is a love letter to New York (see Jerry Seinfeld's New York Times article if you don't know what we're talking about), but we're also talking about the creative ways people are choosing to live their lives in COVID times.
    Plus, we've got a new roulette-style game on the social networking platform that is definitely not as cool as TikTok but way more practical than all of them: LinkedIn!
    >> Do you follow everyone we mention in this episode?
    @jerryseinfeld
    @cheapoldhouses
    @sirroberttakespics
    @jovemeyer
    @solidstarts
    Renee Strauss, WEDAWAYS
    Adil Syed, Rippling
    Charlotte Palermino, Dieux Skin
    >> Do you have a question about social media and influencer marketing? Do you want us to audit your social account? Send us a voice memo file and email it to doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and we'll answer your question on a future episode! Just let us know if you and/or your company prefer to be anonymous.
    >> Big news: We have a newsletter on LinkedIn! Subscribe here and get more in-depth analysis on all things sosh med.
    >> This episode is brought to you by Dash Hudson. Dash Hudson is sharing the Instagram data of over 1,500 leading brands to help you determine the most important Instagram KPIs your industry. Visit dashhudson.com/doyoufollow to gain access to 12 industry benchmarks.

    • 26 min
    #55: How do you build and maintain your network when you can't do it in person?... Plus how can I monetize my unique skill site as a supplemental revenue stream?

    #55: How do you build and maintain your network when you can't do it in person?... Plus how can I monetize my unique skill site as a supplemental revenue stream?

    COVID-19 has fundamentally changed traditional networking. How do you keep up with and create new connections for potential business partnerships when you can't go to events, panel discussions, coffee meetings, etc. in person? We talk about new companies popping up that might make this easier, plus we share our thoughts on "the MasterClass economy," in which professionals are monetizing their unique skill sets to teach other people online as an additional revenue stream.
    >> Do you follow everyone we mention in this episode? @lunchclubai @withmedley @bumblebizz @girlboss @createcultivate @masterclass
    >> Do you have a question about social media and influencer marketing? Do you want us to audit your social account? Send us a voice memo file and email it to doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and we'll answer your question on a future episode! Just let us know if you and/or your company prefer to be anonymous.
    >> Big news: We have a newsletter on LinkedIn! Subscribe here and get more in-depth analysis on all things sosh med.
    >> This episode is brought to you by Dash Hudson. Dash Hudson is sharing the Instagram data of over 1,500 leading brands to help you determine the most important Instagram KPIs your industry. Visit dashhudson.com/doyoufollow to gain access to 12 industry benchmarks.

    • 25 min
    #54: How should I use Instagram Reels for my business?... Plus, how do I make sure people come to my virtual fundraiser event for my non-profit?

    #54: How should I use Instagram Reels for my business?... Plus, how do I make sure people come to my virtual fundraiser event for my non-profit?

    Big news: We have a newsletter on LinkedIn! Subscribe here and get more in-depth analysis on all things sosh med.
    Instagram Reels is here and while it's certainly not groundbreaking (we see you, TikTok), get familiar—because you should definitely start using it for your business. Don't freak—we know it's yet another channel to content for, but we're sharing examples and strategies that you can try today. P.S. Read this efficient deep dive on Reels and what we know so far from our friends at Dash Hudson.
    Plus, we help edtech non-profit @dreamwakers_ with ideas for how to plan a fundraiser event that will be online for the first time—that doesn't skimp on entertainment or revenue generated.
    >> Do you follow everyone we mention in this episode? @harlemacademy @dressforsuccess @itcosmetics @jamiekernlima @weworewhat @riverfundny
    >> Do you have a question about social media and influencer marketing? Do you want us to audit your social account? Send us a voice memo file and email it to doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and we'll answer your question on a future episode! Just let us know if you and/or your company prefer to be anonymous.
    >> This episode is brought to you by Dash Hudson. Dash Hudson is sharing the Instagram data of over 1,500 leading brands to help you determine the most important Instagram KPIs your industry. Visit dashhudson.com/doyoufollow to gain access to 12 industry benchmarks.

    • 30 min
    #53: Where should I build and cultivate an online community for my business?

    #53: Where should I build and cultivate an online community for my business?

    Big news: We have a newsletter on LinkedIn! Subscribe here and get more in-depth analysis on each episode weekly.
    "Community" has been the buzz word of choice in the digital marketing world for the last few years. On this episode we're answering a question from someone working at a pet insurance company who wants to know where to build their online community. We discuss the why behind starting a digital community (do you even need one in the first place, really?), and we get into the pros and cons of popular online community platforms like Slack, Facebook groups and more.
    Plus, we talk about the black and white selfie "challenge" that went awry... and @jdalfeen has some *personal news*!
    >> Do you have a question about social media and influencer marketing? Do you want us to audit your social account? Send us a voice memo file and email it to doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and we'll answer your question on a future episode! Just let us know if you and/or your company prefer to be anonymous.
    >> This episode is brought to you by Dash Hudson. Dash Hudson is sharing the Instagram data of over 1,500 leading brands to help you determine the most important Instagram KPIs your industry. Visit dashhudson.com/doyoufollow to gain access to 12 industry benchmarks.

    • 30 min
    #52: How @lovestoriestv grew their Instagram monthly video views from 50K to 3.5M+

    #52: How @lovestoriestv grew their Instagram monthly video views from 50K to 3.5M+

    Editor's Note: This episode was recorded before Instagram released Reels. You *know* we'll have a deep analysis on this coming up in the next episode, so make sure you subscribe!
    If you're still searching for a good reason to invest time in figuring out TikTok for your business, listen to this episode. Rachel and Juliette share how they used TikTok for Love Stories TV to grow their Instagram monthly video views from 50K to 3.5M+. We're literally giving you our strategy for hacking cross-platform growth.
    >> Do you have a question about social media and influencer marketing? Do you want us to audit your social account? Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and we'll answer your question on a future episode!
    >> This episode is brought to you by Dash Hudson. Dash Hudson is sharing the Instagram data of over 1,500 leading brands to help you determine the most important Instagram KPIs your industry. Visit dashhudson.com/doyoufollow to gain access to 12 industry benchmarks.

    • 41 min

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3 Ratings

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