100 episodes

The Clinical Entrepreneur podcast is for healthcare practitioners who want to turn their clinic into a thriving business and create a life they love. We talk about marketing strategies, building the right team, family, work-life balance, where to find your perfect patient and when to wear your CEO hat. Full of practical information, humor, and a hefty dose of motivation, host Ronda Nelson will inspire you to take massive action toward creating an authentic business you can be proud of — and most importantly, how to make an abundant income that creates financial freedom.⁣

With a background in accounting, 20+ years experience running a thriving wellness clinic and educating practitioners all over the nation, Ronda shares her best business and marketing practices so you too can thrive. She knows all too well that being a great clinician won’t get you far if you don’t understand how to run a profitable business!⁣

They say life has a plan for us all… Well, after her child’s cancer diagnosis in the 90’s, Ronda fought hard to save her and became a functional medicine doctor. She then grew a successful wellness practice, but later fell into deep financial trouble after a bad investment. Again, she leaned into her business background and dug herself out, re-establishing her practice as the #1 clinic in a highly competitive market. Educating and supporting fellow practitioners along the way, she quickly realized that they too need the business and marketing tools that helped her succeed. Ronda is a bookkeeper, turned clinician, turned consultant and she’s here to make a difference.⁣

On the Clinical Entrepreneur Podcast, Ronda distills the best advice from her own experiences, interviews top thought leaders in the clinical and business realm and then applies it to the world of healthcare in a way that is easy to understand and implement. You can expect raw business coaching sessions, honest conversations with industry peers and most importantly: tactical tips and a step-by-step plan to empower entrepreneurs to build a brand they believe in, market themselves in our ever-changing world and create a life they love.

The Clinical Entrepreneur Ronda Nelson

    • Business

The Clinical Entrepreneur podcast is for healthcare practitioners who want to turn their clinic into a thriving business and create a life they love. We talk about marketing strategies, building the right team, family, work-life balance, where to find your perfect patient and when to wear your CEO hat. Full of practical information, humor, and a hefty dose of motivation, host Ronda Nelson will inspire you to take massive action toward creating an authentic business you can be proud of — and most importantly, how to make an abundant income that creates financial freedom.⁣

With a background in accounting, 20+ years experience running a thriving wellness clinic and educating practitioners all over the nation, Ronda shares her best business and marketing practices so you too can thrive. She knows all too well that being a great clinician won’t get you far if you don’t understand how to run a profitable business!⁣

They say life has a plan for us all… Well, after her child’s cancer diagnosis in the 90’s, Ronda fought hard to save her and became a functional medicine doctor. She then grew a successful wellness practice, but later fell into deep financial trouble after a bad investment. Again, she leaned into her business background and dug herself out, re-establishing her practice as the #1 clinic in a highly competitive market. Educating and supporting fellow practitioners along the way, she quickly realized that they too need the business and marketing tools that helped her succeed. Ronda is a bookkeeper, turned clinician, turned consultant and she’s here to make a difference.⁣

On the Clinical Entrepreneur Podcast, Ronda distills the best advice from her own experiences, interviews top thought leaders in the clinical and business realm and then applies it to the world of healthcare in a way that is easy to understand and implement. You can expect raw business coaching sessions, honest conversations with industry peers and most importantly: tactical tips and a step-by-step plan to empower entrepreneurs to build a brand they believe in, market themselves in our ever-changing world and create a life they love.

    Questions Prospective Patients Are Too Afraid to Ask

    Questions Prospective Patients Are Too Afraid to Ask

    Have you ever had a question about something that you were just too hesitant to ask? Depending on the situation, asking can feel slightly awkward so we often just avoid it all together. And it’s no different with your prospective patients. They often have questions rolling around in their mind yet don’t feel comfortable enough to come right out and ask them. 
     
    So how can we make it easier for them to get their questions answered before they even ask them? The more you know about your ideal patient, the easier this becomes. When you can easily talk about the elephant in the room (money, time, results, expectations, etc.), the result is an abundance of trust and good will.
     
    This podcast is a must-listen if you want to help your prospective patients feel confident that you’ve got their back and can help them achieve their health goals. You’ll hear my curated list of 20 questions to ask, putting you in the driver’s seat and helping your patient feel much more comfortable working with you. 💪
     
    In this episode you’ll learn:
    👉 How to help a prospective patient feel more comfortable working with you. 
    👉 How to communicate your expertise and approach in a friendly, approachable manner.
    👉 How to address the elephant in the room with my list of ‘20 questions.’
    👉 How to increase patient engagement and create streamlined consultations.
     
      
    LINKS:
    🎙️Check out Descript!
    💥 Learn more about Clinical Business Academy!
    🌟 Rate and review us on your fave listening platform.
    📹 Watch this episode here!

    • 27 min
    A Fool-Proof Way to Weed Out the Tire-Kickers and Find Your Ideal Patients

    A Fool-Proof Way to Weed Out the Tire-Kickers and Find Your Ideal Patients

    As a dedicated wellness practitioner, you pour your heart and soul into caring for your patients but sometimes, retaining them for the long term can feel like an uphill battle. Without effective strategies in place, you might find yourself struggling to fill your schedule and keep your patients coming back.
     
    Lucky for you, in this podcast episode, we’re tackling a topic that will change the way you attract patients, helping them to say YES to working with you before you even offer!
     
    It’s time to say goodbye to those drive-by wellness hookups and hello to long-term, committed patients who genuinely want to get better! 💫
     
    The way to do this is through a "Get Acquainted Call." This simple yet powerful strategy is your ticket to filtering out the ‘tire kickers’ who aren’t really interested in long-term health, and instead, building lasting relationships with the ones who do. By offering a brief Get Acquainted Call, you not only get to know more about their priorities but can set the stage for a successful partnership. 🤝
     
    So, if you’re looking to grow a practice that is FULL of your ideal patients, consider shifting your “free consult” to a Get Acquainted Call!
     
    In this episode you’ll hear:
    👉 The power of the "Get Acquainted Call" in attracting the best patients.
    👉 How to engage and qualify potential clients within minutes.
    👉 Crafting irresistible offers that keep your patients committed for the long haul.
    👉 The art of confidently steering clear of troublesome patients while nurturing the right ones.
     
    LINKS:
    💥 Learn more about Clinical Business Academy!
    📧 Hop on my email list for more clinical and business tips!
    🌟 Rate and review us on your fave listening platform.
    📹 Watch this episode here!

    • 31 min
    The Right (and Wrong) Way to Network

    The Right (and Wrong) Way to Network

    Today, we're diving headfirst into a topic that might make some of you a little nervous…. how to effectively network with others as a way to grow your practice. And yes, there’s a right way and a wrong way to do it. But when you get it right, you will have more new leads than you know what to do with! 🔥 
     
    It’s true that proper networking can be one of the most powerful marketing tools to build your practice. But walking into a room full of strangers with a stack of business cards and a forced smile makes most of us want to find the closest corner and hide. 🫣
     
    The truth is that networking isn't just about swapping business cards—it's about creating genuine and authentic relationships that leave the other person wanting to have more of you in their world. 🤝 
     
    In this episode, we're going to transform your networking skills from zero to hero. Say goodbye to sweaty palms and nervous chatter – I’ll make sure you have the confidence and the strategies you need to become a Networking Ninja! 🥷🌟
     
    In this episode you’ll hear:
    👉 The power of making the other person the hero. 
    👉 How to identify the right networking groups for your practice.
    👉 Strategies for engaging in meaningful conversations and making memorable connections.
    👉 The importance of clarity and specificity when describing your practice.
     
    LINKS:
    💥 Learn more about Clinical Business Academy!
    📧 Hop on my email list for more clinical and business tips!
    🌟 Rate and review us on your fave listening platform.
    📹 Watch this episode here!

    • 26 min
    Improving Your Intake Forms

    Improving Your Intake Forms

    Over time, we end up accumulating random questionnaires, surveys, and evaluations to include as part of our new patient intake process. And while each one provides another perspective on what might be going on, this isn’t the best experience for your patient who is already overwhelmed and in need of your help. 
     
    Having to think through and complete each intake form may feel ‘comprehensive’ to you but to the patient, it’s overkill. Not to mention the time it takes for you to review all of them and try to make sense of the information before seeing your patient for the first time. 
     
    Working on your intake forms might not be the most appealing thing to do – but trust me, when they include the right kind of questions, it makes your job so much easier and lets your patient’s know that you are serious about getting to the root of their issue. And that’s exactly what we’re going to talk about in this podcast. 
     
    From demographic information to medical history, lifestyle habits, and beyond, I’ll explain how to design an intake form that provides a comprehensive overview of your patients' health and sets the stage for personalized care. 
     
    So pull up a chair, grab a pen and paper, and let’s give your intake forms a makeover!
     
    In this episode you’ll hear:
    👉 Why having fewer forms is a better option for your patients.
    👉 How to streamline and optimize your new patient intake process.
    👉 Key questions and sections to include in your intake form to get the best information possible.
    👉 Practical tips for incorporating your new forms into your new patient flow.
     
    LINKS:
    💥 Learn more about Clinical Business Academy!
    💫 Join Clinical Academy!
    🌟 Rate and review us on your fave listening platform.
    📹 Watch this episode here!

    • 26 min
    When Something's Not Working, It's Time For a Do Over Day

    When Something's Not Working, It's Time For a Do Over Day

    Sometimes, we just miss the mark. The best laid plans just didn’t work out the way you thought and now, you need to figure out how to do it differently. This process is what I like to call a Do Over Day.  🎯 
    A 'Do Over Day' gives you the opportunity to build something even better when the gears of your business seem to be grinding against each other. It's like a strategic pause, allowing you to step back, assess, and recalibrate your approach. Think of it as a reset button, but with a structured plan for how to move forward.
    So, what exactly does a 'Do Over Day' entail? Let's break it down into four essential parts:
    Step 1: Identify the Successes
    Begin by acknowledging what worked well. Celebrate the wins, regardless of how big or small. 
    Step 2: Recognize the Failures
    Mistakes are inevitable, especially in business. It’s important to acknowledge where we missed the mark and use the experience to shape how we move forward.  
    Step 3: Creating a Different Plan
    Now that you have information about your successes and failures, it's time to redesign what you want to do differently next time.
    Step 4: Your Non-Negotiables
    Lastly, it’s important to identify your non-negotiables. These are the things you are not willing to give up or compromise on. 
    A 'Do Over Day' allows you to take a step back and re-evaluate any situation from a neutral perspective, helping you to take control of your business, making it work for you, rather than the other way around. ✅
    In this episode you’ll learn how to:
    👉 Identify what's working and what isn't in your business.
    👉 Stay curious without judging the situation
    👉 Define your non-negotiables
    👉 Implement your own Do Over Day
     
    LINKS:
    📧 Email support@rondanelson.com to get the ‘Do Over Day’ worksheet
    ➡️ Share your experience hiring a Virtual Receptionist here!
    💥 Learn more about Clinical Business Academy!
    🌟 Rate and review us on your fave listening platform.
    📹 Watch this episode here!

    • 24 min
    193: Protecting Your Time: How to Separate Functional Medicine Appts. with Dr. Katie Malley

    193: Protecting Your Time: How to Separate Functional Medicine Appts. with Dr. Katie Malley

    Let’s say you are a chiropractor and a patient comes in for a routine adjustment. But during that appointment, they conveniently ask if you can quickly muscle test a certain supplement or review their labs and make a few suggestions before they go see their primary doctor. Combining these two things rarely works out well.
     
    The patient doesn’t get the focused attention they need and you, the practitioner, aren’t able to provide the best care possible because your brain is effectively focused on two things at once which is never a good thing. And that’s exactly what Dr. Katie Malley discovered after she and I were strategizing about how to optimize her practice.
     
    During our meeting, when I heard how frustrated and overwhelmed she felt, even though she was doing something she truly loved - I asked her these two questions: “If you could change one thing in your business, regardless of whether you think it’s possible or not, what would it be? What is the proverbial ‘rock in your shoe’ that’s making you so uncomfortable and causing so much irritation?”
     
    And she knew what it was right away. It was the physical and mental exhaustion of allowing patients to combine two completely different appointments into one. This was leaving her feeling drained, overwhelmed, and exhausted at the end of the day. 
     
    So, she removed the figurative rock from her shoe, separated her appointments into chiropractic only and functional medicine only, and has never looked back. In this podcast episode, Dr. Katie is sharing exactly how she did it, the obstacles she had to overcome when communicating her new model to her patients, and the surprising outcome!
     
    She now has a practice that went from overwhelming chaos to streamlined efficiency. 💯 Dr. Katie ended up discovering her niche, manages her time like a pro, and has created a practice that not only thrives but leaves her feeling energized and fulfilled at the end of the day. 🤍
     
    By separating her chiropractic and nutrition appointments, Katie found greater clarity, reduced stress, and improved patient outcomes. Listen in to learn how setting clear boundaries can transform your practice and revitalize your passion for healing. ❤️‍🩹
     
    In this episode you’ll hear:
    👉 Why having a niche is soooooo important.
    👉 How to avoid doing two things at once and being mediocre at both.
    👉 The benefits of setting clear boundaries with patients.
    👉 Strategies for managing different modalities effectively.
    👉 How to create a practice that works for you first, not your patients.
     
    LINKS:
    🔍 Visit Dr. Katie’s Website
    📱 Follow Dr. Katie on IG!
    💥 Learn more about Clinical Business Academy!
    🌟  Rate and review us on your fave listening platform.
    📹 Watch this episode!

    • 33 min

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