38 min
Doug Pearce | Chinese Megabrands, Agency Pitching Best Practices, & Using KOLs and Social Marketing in China The Negotiation
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- Marketing
On this episode of The Negotiation we have Doug Pearce, the CEO of Doohken Network, based in Shanghai China, a company driving change and digitization in the China outdoor advertising industry. Doug is the former CEO of Omnicom Media Group for Greater China and is likely the only person to have run a creative agency (Leo Burnett), Media Agency (at a brand level with Starcom MediaVest Group and holding company level with Omnicom) plus a Consultancy business with Accenture, and now a start-up in the ad tech media owner space. He’s been in China since the mid-2000s and has an absolute wealth of ad and marketing experience to share so we hope you enjoy it!
On this episode of The Negotiation we have Doug Pearce, the CEO of Doohken Network, based in Shanghai China, a company driving change and digitization in the China outdoor advertising industry. Doug is the former CEO of Omnicom Media Group for Greater China and is likely the only person to have run a creative agency (Leo Burnett), Media Agency (at a brand level with Starcom MediaVest Group and holding company level with Omnicom) plus a Consultancy business with Accenture, and now a start-up in the ad tech media owner space. He’s been in China since the mid-2000s and has an absolute wealth of ad and marketing experience to share so we hope you enjoy it!
38 min