DraftKing's Jayne Peressini on ghost ads, measuring TV, multivariate testing, scaling a growth team, and much more Growth Masterminds: mobile growth podcast
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- Marketing
Jayne Peressini started her career with Glu Mobile in London, then worked for Cisco, Razorfish, Reddit, and Machine Zone. She is now the senior director of growth marketing for DraftKings.
We talk about:
The state of adtech ... what's changing, what’s working, and what’s broken.
Fraud
Scaling ad spend
Safe ways to grow fast
Measurement and privacy
Attribution and incrementality
Metrics that matter
And ... her best advice for growth marketers … on messaging, advertising campaigns, building a team, when to scale, and how to scale.
Jayne Peressini started her career with Glu Mobile in London, then worked for Cisco, Razorfish, Reddit, and Machine Zone. She is now the senior director of growth marketing for DraftKings.
We talk about:
The state of adtech ... what's changing, what’s working, and what’s broken.
Fraud
Scaling ad spend
Safe ways to grow fast
Measurement and privacy
Attribution and incrementality
Metrics that matter
And ... her best advice for growth marketers … on messaging, advertising campaigns, building a team, when to scale, and how to scale.
28 min