6 episodes

A marketing and business strategy podcast for African Music creatives. Hosted by Zimbabwe’s MJ Wemoto.

Dusty Targets Moto Moto Music

    • Marketing

A marketing and business strategy podcast for African Music creatives. Hosted by Zimbabwe’s MJ Wemoto.

    Social Media Marketing Tips For Musicians

    Social Media Marketing Tips For Musicians

    In the last 2 episodes we looked at gaining entry into the African music industry. Just as a quick recap we looked at 5 tips to get started in the music industry, These were the strategies:



    Start with what you haveFind out where your local recording studios areRead widely about music and the music industryMake friends in the industryPerfect Your Art



    Over the next few episodes I want to look at some simple due diligence you could engage in to cover your bases when it comes to start marketing yourself as a musician and your music as your product. Nowadays it’s very important to distinguish the functions of the different things you do if you are a musician. Your music is your primary product. Other elements of that brand such as your musician persona, the conversations you spark on social media to engage with your audience, the lifestyle you sell/showcase on social, are collateral that elevate how you captivate your audience.



    Listen to the podcast for more.

    • 6 min
    5 Ways To Start Making Music (Pt 2)

    5 Ways To Start Making Music (Pt 2)

    This is Part 2 of the episode series. Do you want to make music but don’t know how? Here are some tips on how to get started using some simple but effective strategies.

    • 5 min
    5 Ways To Start Making Music (Pt 1)

    5 Ways To Start Making Music (Pt 1)

    Do you want to make music but don’t know how? This is how to get started, including 5 helpful tips. This is a 2-part podcast episode. The next to follow in 2 days.

    • 5 min
    Your fans don’t (really) listen to music anymore

    Your fans don’t (really) listen to music anymore

    You think they listen don’t you?

    • 5 min
    Should I Release My New Single On Valentine’s Day?

    Should I Release My New Single On Valentine’s Day?

    Is Valentine’s Day a good day to release music or nah?

    • 5 min
    When The Music Isn’t Paying The Bills?

    When The Music Isn’t Paying The Bills?

    What do you do as an African musician when you know music is your calling but it’s not paying the bills?

    • 6 min

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