E10: Targeted Marketing & Audience Segmentation For Associations The Grype Podcast: Grow Your Association's Membership

Marketing for associations is not a simple task because their audience does not consist of one monolithic avatar; associations have members, prospects, sponsors, board members, donors and many other stakeholders. Learn about how to juggle your marketing strategy for all your audience segments from non-profit marketing leader, Kerstin Heuer. Kerstin has over 25 years of experience working with over 500+ nonprofits and associations to create their web design and navigation, email marketing, social media and content creation.