Edutainment 3.0 with Howard Gray The Community Corner with Beth McIntyre

Today, we’re joined by Howard Gray, Founder of Wavetable. He discusses engagement, creating engaging experiences for audiences and community members, and how to inspire them through edutainment and personal stories.

Wavetable is a production studio that integrates a variety of creative experts and educators of learning and live entertainment. The company focuses on learning, discovery, and community-based projects. Wavetable helps brands, influencers, and IP owners uniquely leverage their connection to their fans and followers by developing live, community-driven learning experiences.

Edutainment is a portmanteau of the word education and entertainment. The word describes educational resources and methods that also have an entertaining aspect. Recent trends like gamification, Web 3.0, and community may positively impact the spread of edutainment.

Keeping your work engaging requires you to use different formats and modes for your activities and to switch between them regularly.

To connect with members and their stories without getting too personal, you have to create conditions where people feel that they can enroll in the activity and conversation. Also, find common ground and use inclusive language for the other person.