Electric Runway Podcast Amanda Cosco

By now,  we're all a little weary of talking about digital fashion, and the trend has certainly seen its peak in the hype cycle of emerging technology. By digital fashion, we're talking about fashion that exists only digitally and not physically, and is meant to be worn on social media, on platforms like Zoom, and inside games. 
Our guest today is Amber Jae Slooten, the co-founder and creative director of the Fabricant. The Fabricant is a fashion studio that collaborates with brands and communities to design digital-only items that can be worn on avatars and in augmented reality. 
If The Fabricant sounds familiar that's because we had Kerry Murphy, the company's founder and CEO, on the show, on back in 2021 at the peak of the digital fashion and NFT hype cycle. Our conversation with Amber touches on where the market is today and how The Fabricant is engaging with brands and consumers to build a lasting business model for digital wearables. We connect on their new project, Wholeland,  how their business model differs from competitors like DressX, and how AI will play a role in scaling digital fashion.

Show Links
Visit Electric Runway: http://electricrunway.com/
More podcast episodes: https://electricrunway.com/the-podcast/
Subscribe on Spotify: https://open.spotify.com/show/15F6eMSFReREEp8fVgNA0L?si=62e6b01855c643ac
Subscribe to the Electric Runway podcast Apple: https://podcasts.apple.com/ca/podcast/electric-runway-podcast/id1064514329

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Amanda Cosco Social Links:
Follow Amanda Cosco on Twitter: https://twitter.com/amanda_cosco
Instagram: https://www.instagram.com/amanda_cosco/
LinkedIn: https://www.linkedin.com/in/amandacosco


Guest Links:
The Fabricant: https://www.thefabricant.com/
Amber Jae Slooten on LinkedIn: https://www.linkedin.com/in/amber-jae-slooten-103a8978/?originalSubdomain=nl
Amber Jae Slooten on Instagram: https://www.instagram.com/amberjaeslooten/?hl=en

During the pandemic, retailers and brands had to transition quickly to digital to continue to do business, and the fashion industry was no exception. A number of brands like Puma and retailers like Selfridges experimented with virtual showrooms—which are defined by Shopify as:  

an innovative solution that lets brands and retail buyers engage and sell products through an online platform. It replaces physical showrooms and trade shows, eliminating the need for a physical location and physical samples to show new collections.

It's important to note that virtual showrooms aren't just about virtual reality, they're also changing the eCommerce and online shopping experience. Here to talk more about it is Olga Dogadkina, she's the founder and CEO of Emperia VR, a company that's bringing the qualities of online gaming to shopping.  In today's episode, we'll talk about what it's like to build online spaces for fashion, and she'll tell us more about her company's recent $10 million raise.

Electric Runway: 
Visit Electric Runway: http://electricrunway.com/
More podcast episodes: https://electricrunway.com/the-podcast/
Subscribe on Spotify: https://open.spotify.com/show/15F6eMSFReREEp8fVgNA0L?si=62e6b01855c643ac
Subscribe to the Electric Runway podcast Apple: https://podcasts.apple.com/ca/podcast/electric-runway-podcast/id1064514329


Social Links: 
Follow Electric Runway on Instagram: https://www.instagram.com/electric_runway/
Subscribe to our YouTube channel: https://www.youtube.com/c/electricrunway?sub_confirmation=1
Follow Electric Runway on Twitter:  https://twitter.com/Electric_Runway
Sign up for our email newsletter: https://electricrunway.us12.list-manage.com/subscribe/post?u=c19c412b7bb4d91525f92fa00&id=65332c724e


Amanda Cosco Social Links:
Follow Amanda Cosco on Twitter: https://twitter.com/amanda_cosco
Instagram: https://www.instagram.com/amanda_cosco/
LinkedIn: https://www.linkedin.com/in/amandacosco



Guest Links:
Emperia VR: https://emperiavr.com/

The Electric Runway podcast is taking a break for the summer. We'll be back in the fall with more episodes covering the future of fashion. 

Have an idea for an episode, or know someone who would make a great guest? Email amanda@electricrunway.com and follow us on social media @Electric_Runway.

If you’ve been following fashion innovation for the past year, it seems you can’t open up Instagram or read an article without hearing about The Dematerialised. And probably for good reason.  
The brand is on a mission to create a new reality for fashion through experimentational collaborations and campaigns involving digital lifestyle assets, including digital outfits, accessories and footwear.  
Recently, the company teamed up with contemporary designer Rebecca Minkoff to offer a number of fashion NFTs. They also partnered with Twig, a FinTech platform and Certified B Corporation to allow people to exchange fashion goods for credits that can be used to shop digital assets. 
Our guest in this episode is Adriana Goldenberg, the head of Growth and Metaverse Partnerships for The Dematerialized. Our conversation touches on some of the brand's recent activations that make up the gray space between digital and physical. 
The Electric Runway Podcast is brought to you by Threedium
Learn more about our sponsor, Threedium: https://unlimited3d.com/
 
Electric Runway: 
Visit Electric Runway: http://electricrunway.com/
More podcast episodes: https://electricrunway.com/the-podcast/
Subscribe on Spotify: https://open.spotify.com/show/15F6eMSFReREEp8fVgNA0L?si=62e6b01855c643ac
Subscribe to the Electric Runway podcast Apple: https://podcasts.apple.com/ca/podcast/electric-runway-podcast/id1064514329
 
Social Links: 
Follow Electric Runway on Instagram: https://www.instagram.com/electric_runway/
Subscribe to our YouTube channel: https://www.youtube.com/c/electricrunway?sub_confirmation=1
Follow Electric Runway on Twitter:  https://twitter.com/Electric_Runway
Sign up for our email newsletter: https://electricrunway.us12.list-manage.com/subscribe/post?u=c19c412b7bb4d91525f92fa00&id=65332c724e
 
Amanda Cosco Social Links:
Follow Amanda Cosco on Twitter: https://twitter.com/amanda_cosco
Instagram: https://www.instagram.com/amanda_cosco/
LinkedIn: https://www.linkedin.com/in/amandacosco
 
Guest Links:
The Dematerialised: https://thedematerialised.com/

They say that necessity is the mother of invention, which may explain why a crop of emerging fashion designers who were just starting out at the onset of the pandemic were able to innovate the way they reach their community in a Web 3 environment.
My guest today says that her brand is not about the clothes, but that the clothes are an entry point into the brand, which is all about harnessing the imagination. Other entry points include augmented reality filters, digital wearables, and collectables that share the same aesthetic sensibility. 
Anya Ayoung-Chee is the founder and director of WYLD FLWR, a festival fashion apparel brand inspired by carnival culture and burning man. Anya is also the winner of Project Runway Season 9, as well as a former Miss Universe representing Trinidad and Tobago, so someone who is no stranger to entertainment. 
Our conversation takes you through how she entered the world of NFTs and crypto out of necessity after WYLD FLWR’s launch was overshadowed by COVID-19. Anya also shares how she’s bringing her community together through a shared vision of global women’s empowerment through fashion. 
The Electric Runway Podcast is brought to you by Threedium
Learn more about our sponsor, Threedium: https://unlimited3d.com/

Electric Runway: 
Visit Electric Runway: http://electricrunway.com/
More podcast episodes: https://electricrunway.com/the-podcast/
Subscribe on Spotify: https://open.spotify.com/show/15F6eMSFReREEp8fVgNA0L?si=62e6b01855c643ac
Subscribe to the Electric Runway podcast Apple: https://podcasts.apple.com/ca/podcast/electric-runway-podcast/id1064514329

Social Links: 
Follow Electric Runway on Instagram: https://www.instagram.com/electric_runway/
Subscribe to our YouTube channel: https://www.youtube.com/c/electricrunway?sub_confirmation=1
Follow Electric Runway on Twitter:  https://twitter.com/Electric_Runway
Sign up for our email newsletter: https://electricrunway.us12.list-manage.com/subscribe/post?u=c19c412b7bb4d91525f92fa00&id=65332c724e

Amanda Cosco Social Links:
Follow Amanda Cosco on Twitter: https://twitter.com/amanda_cosco
Instagram: https://www.instagram.com/amanda_cosco/
LinkedIn: https://www.linkedin.com/in/amandacosco

Guest Links:
WYLDFLWR website: https://www.wyldflwr.com/
Instagram: https://www.instagram.com/wearewyldflwr/
Twitter: https://twitter.com/wearewyldflwr

Our guest today is Christine Marzano, a fashion-tech entrepreneur who just raised $5.6 million in funding for her startup BODS. She counts celebrities and activists like Karlie Kloss as investors. BODS is on a mission to transform online shopping into a personalized and immersive experience that's inclusive and fun. She shares how her background as a model and working in the film industry in Los Angeles led her to bridge visual effects with image processing to create an eCommerce experience that feels like magic. 
The Electric Runway Podcast is brought to you by Threedium
Learn more about our sponsor, Threedium.

Electric Runway:
Visit Electric Runway
More podcast episodes
Subscribe on Spotify
Subscribe to the Electric Runway podcast on Apple Podcasts

Social Links:
Follow Electric Runway on Instagram
Subscribe to our YouTube channel
Follow Electric Runway on Twitter
Sign up for our email newsletter

Amanda Cosco Social Links:
Follow Amanda Cosco on Twitter
Instagram
LinkedIn

Guest Links:
BODS website
BODS Instagram
BODS Linkedin
Christine Marzano LinkedIn