The Empowered Marketer: Curating a Luxury Customer Experience With Megan Laber of Tappan The Optimizely Podcast

Tappan is an online gallery that sells collections from emerging artists to modern buyers in a way that’s far more accessible and less pretentious.

But convincing ecommerce consumers to spend hundreds of dollars on a painting or portrait isn’t always. Longer buying cycles and high price points for luxury goods mean that marketers like Tappan Director of Brand Marketing Megan Laber have to strategize around storytelling, brand, and customer experience.