39 episodes

What does it mean to engage a customer, prospect, or employee? Why does engagement matter, and what are the costs of non-engagement? In this podcast, host Jeremy Shere, Founder and CEO of Tribal Knowledge Podcasting, explores the art and science of audience engagement with a wide range of experts in content marketing, internal communications, corporate communications, customer experience, and more.

Engage Your Tribe Jeremy Shere

    • Business

What does it mean to engage a customer, prospect, or employee? Why does engagement matter, and what are the costs of non-engagement? In this podcast, host Jeremy Shere, Founder and CEO of Tribal Knowledge Podcasting, explores the art and science of audience engagement with a wide range of experts in content marketing, internal communications, corporate communications, customer experience, and more.

    How being relatable facilitate engagement w/ Kelly Polacek

    How being relatable facilitate engagement w/ Kelly Polacek

    Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Kelly Polacek, VP of Marketing at Aptimized.
    Stuff we discuss:
    How highlighting behind-the-scenes content helps Aptimized engage with prospectsThe marketing value of being relatableUsing LinkedIn to gain insight into prospect language and behaviorLearn more about Aptimized
    Connect with Kelly on LinkedIn

    • 12 min
    How audience segmentation drives content personalization w/ Isabella Jiao

    How audience segmentation drives content personalization w/ Isabella Jiao

    Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Isabella Jiao, VP of Marketing at FanFood about personalization, audience segmentation, and testing.
    Stuff we discuss:
    The value of giving before taking and providing value before pitchingHow marketing-sales alignment helps segment audiences more accuratelyWhy quantitative data is not enough to present a full and accurate picture of your audienceThe power and value of empathy Learn more about FanFood 
    Connect with Isabella on LinkedIn

    • 16 min
    Thriving During the Pandemic

    Thriving During the Pandemic

    Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Kelli Komondor, president and CEO of K2 Creative, a content, marketing, and branding agency, and creator of the book 20 Won: 21 Female Entrepreneurs Share Their Stories of Business Resilience During a Global Crisis. 
    Stuff we discuss:
    How Kelli got the idea for a book about women entrepreneurs during the pandemicThe central role of resilience in starting and growing a businessHow Kelli managed to start her business during the pandemicKelli’s successful formula for marketing the book and getting it ranked within the top 10 in its category on AmazonBusiness lessons Kelli learned from working on the bookHow Kelli’s network has helped and sustained her and the other women featured in the bookLearn more about K2 Creative
    Connect with Kelli on LinkedIn
    Get a copy of 20 Won: 21 Female Entrepreneurs Share Their Stories of Business Resilience During a Global Crisis

    • 16 min
    Speaking your customers' language w/ Kathleen Kaag

    Speaking your customers' language w/ Kathleen Kaag

    Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Kathleen Kaag, VP of Marketing at Loadsmart, about speaking your customers’ language.
    Stuff we discuss:
    Techniques for earning customers’ trustThe challenges of disrupting an “old-school” industryConnecting with two related but different audiencesLearn more about Loadsmart
    Connect with kathleen on LinkedIn

    • 23 min
    Wearing the customer's shoes w/ Jana Lass

    Wearing the customer's shoes w/ Jana Lass

    Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Jana Lass, VP of Marketing at Censia, about putting yourself in the customer’s shoes.
    Stuff we discuss:
    The value of having conversations with customersBuilding a network of subject matter expertsListening to what customers care about instead of nudging them toward a desire conclusionHow Censia’s HR Innovators program provides a platform for HR leaders to talk about their concerns and challenges Learn more about Censia
    Connect with Jana on LinkedIn
    Check out HR Bartender

    • 19 min
    Engaging prospects with simple, honest conversations w/ Grant Ray

    Engaging prospects with simple, honest conversations w/ Grant Ray

    Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Grant Ray, VP of Marketing at Group14 Technologies, a battery materials company, about educating prospects through meaningful conversations.
    Stuff we discuss:
    Why it’s crucial to put the needs and interests of your audience firstThe power of simple, honest conversations to engage decision makersWhy it’s important to not use “marketing” language and instead engage with prospects in language they understand and respond toThe importance of engaged listening Learn more about Group 14 Technologies
    Connect with Grant on LinkedIn

    • 15 min

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