Entrepreneurial Journey: Scaling a Moving Company into a Franchise Model | Ep: 329 Wade Swikle Small Business Answer Man

Wade Swikle is the founder and CEO of 2 College Brothers Moving, Storage and Franchising, host of the Grow Your Moving Company Podcast, and co-founder of Moving Titan Retreats. Wade started his moving company with $600 and a pickup truck at the age of 21 while a student at the University of Florida over 11 years ago, grew it to a multi-million dollar business with multiple locations, and is now franchising the concept. He hosts the longest actively running moving industry podcast and is co-founder of Moving Titan Retreats, a mastermind retreat that brings together ambitious moving company owners from around the world to uplift the moving industry. Wade has a Master’s Degree in Entrepreneurship from UF and is currently an owner of 5 businesses.
What business problem do you solve? In this episode, Wade founder and CEO of Two College Brothers Moving Storage and Franchising, shares insights into how his company helps individuals solve their moving-related problems, whether it’s through their moving services or franchising opportunities.
Small Business Answer Man’s Shownotes: Wade recounts his journey of starting Two College Brothers at the age of 21 with just $600 and a pickup truck.  He explains how his entrepreneurial spirit led him to establish the company and grow it into a multi-million dollar business over the years.  Wade discusses the evolution of Two College Brothers from a local moving company to a franchising organization.   He shares his vision of helping aspiring entrepreneurs enter the moving industry through the franchise model.   Wade highlights the value of systems and processes in the success of a franchise business.   He explains how having a well-defined set of procedures and protocols streamlines operations, facilitates training, and ensures consistency across locations.  Wade emphasizes the company’s focus on building relationships, providing comprehensive support to franchisees, and fostering a culture of excellence and customer service.  Wade Swikle’s Small Business Tip: Wade emphasizes the importance of effective marketing strategies for home service businesses. He expressed the significance of search engine optimization, social media engagement, and traditional marketing channels like direct mail in reaching and engaging potential customers.
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