Ep. 162 - Caterina Lurani, Investor Impact Investing with Jeffery Potvin - Exploring Investing with Purpose

Caterina works with founders and entrepreneurs in the impact
space in Europe and in the US.
She guides entrepreneurs in navigating complexity, taking difficult decisions
with conviction, bringing integrity and bold transparency in their companies.
She has been an academic researcher, with a passion for mathematical models, a
startup operator and a VC investor.


Intellectual challenges, unconventional strategies, operational and human
complexity characterised this journey.  Her ambition is asking tough questions
to unveil unconscious assumptions and beliefs that are holding back
entrepreneurs.


She is a rock-climbing guide and a skiff-sailing instructor. Guiding people in
extreme environments led her to investigate risks, adrenaline and
responsibility. Both in the outdoors, and in entrepreneurship.