33 min
Ep 25 - Scaling Up By Carving Out Your Own Niche - With Dan Hauber Of Wright Bedding Secrets To Scaling Your Ecommerce Brand
-
- Marketing
In this episode, Jordan speaks with Dan Hauber of Wright Bedding, who fearlessly created his own high end niche in the mattresses and bedding market - at a time when everyone else was targeting the low end market.
They talk about how Dan Hauber and the company marketed their own brand by being the first ito high end quality mattresses to customers who were willing to invest more for quality products. The company's growth was not explosive at first, but they achieved steady growth capitalizing on the huge revolution of Direct-To-Customer selling. Dan Hauber also shares the company's highs and lows, and how he makes digital marketing work for his company.
Find out more about Dan Hauber's Wright Beddings at:
https://www.wrightbedding.com/
https://www.facebook.com/wrightbedding/
Listen to our previous interview with Mike Michalowicz , author of Profit First here: https://podcasts.apple.com/ca/podcast/ep-23-profit-first-author-mike-michalowicz-how-to-profit/id1480733021?i=1000457548902
Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable E-commerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts.
SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.
Learn more here: Subsummit
In this episode, Jordan speaks with Dan Hauber of Wright Bedding, who fearlessly created his own high end niche in the mattresses and bedding market - at a time when everyone else was targeting the low end market.
They talk about how Dan Hauber and the company marketed their own brand by being the first ito high end quality mattresses to customers who were willing to invest more for quality products. The company's growth was not explosive at first, but they achieved steady growth capitalizing on the huge revolution of Direct-To-Customer selling. Dan Hauber also shares the company's highs and lows, and how he makes digital marketing work for his company.
Find out more about Dan Hauber's Wright Beddings at:
https://www.wrightbedding.com/
https://www.facebook.com/wrightbedding/
Listen to our previous interview with Mike Michalowicz , author of Profit First here: https://podcasts.apple.com/ca/podcast/ep-23-profit-first-author-mike-michalowicz-how-to-profit/id1480733021?i=1000457548902
Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable E-commerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts.
SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.
Learn more here: Subsummit
33 min