Ep 39 - What to Do When Your Business Stops Growing Growth Mapping Podcast

Have you gotten to the horrible point when things with your company are plateauing? This can happen at many different stages during the course of your business and it’s frustrating no matter when it occurs. Today we’re going to talk about what to do when your business stops growing.

Some of the highlights of the show include:

● 1:05: How to use data to determine what has stopped working. Take a look at each channel in your analytics and find out what’s happening.
● 3:20: Why it’s a mistake to start dumping money into channels without knowing the math behind it.
● 4:20: Why talking to your customers is key.
● 6:50: Thoughts on reducing the churn rate, increasing the conversion rate, and helping people to want to keep using your service.
● 9:40: Thoughts on making a sales funnel through paid traffic sources.
● 10:30: When to determine that things aren’t working so you don’t spend money unnecessarily. Be willing to change courses, but figure out the math before you jump to a new channel.