19 min
Ep 48 - Marketing Strategy Part 4: Customer Personas Secrets To Scaling Your Ecommerce Brand
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- Marketing
In this episode, Jordan and Sean talk about customer personas and why you need them for all of your key buyer demographics.
They talk about how to create personas based on demographics, financials, consumptions, and feelings. They also give practical advice to make the most of your marketing personas.
Listen to the 2nd part of our Marketing Strategy series here:
https://podcasts.apple.com/ca/podcast/secrets-to-scaling-online/id1480733021
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts.
SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.
Learn more here: Subsummit
In this episode, Jordan and Sean talk about customer personas and why you need them for all of your key buyer demographics.
They talk about how to create personas based on demographics, financials, consumptions, and feelings. They also give practical advice to make the most of your marketing personas.
Listen to the 2nd part of our Marketing Strategy series here:
https://podcasts.apple.com/ca/podcast/secrets-to-scaling-online/id1480733021
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts.
SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.
Learn more here: Subsummit
19 min