Ep 58 - 4 Different Types of Characters That Emerge During a Crisis with Jon Morrison Secrets To Scaling Your Ecommerce Brand

In this episode, Jordan speaks with Jon Morrison from Get Clear Consulting about the 4 different types of characters that emerge during a crisis. 

Jon explains what a story brand is and why it's a powerful tool in marketing. He shares the importance of changing your messaging and appropriately positioning yourself during this time. Jon shares a lot of wisdom in this episode and describes the different types of characters during a crisis.

The four different characters in a story:
VictimVillainHeroGuideFind out more about Jon Morrison at:
https://getclearsites.com/

Register for a webinar here: https://mindfulmarketing.co/free-webinar

Listen to our previous interview with Raitis of Printful here:
https://podcasts.apple.com/ca/podcast/ep-58-stop-spending-on-non-essentials-to-save-your/id1480733021?i=1000470435605

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https://mindfulmarketing.co/quiz
   
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In this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts.


SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.


Learn more here: Subsummit