Ep 79 - How to Become Successful in Micro-Influencer Marketing, with Abbey and Mike from Coffee Over Cardio Secrets To Scaling Your Ecommerce Brand

In this episode, Jordan speaks with Abbey and Mike from Coffee Over Cardio about a successful micro-influencer marketing campaign.

Abbey and Mike share how they got into the coffee business, and how they're able to successfully grow their business through building a culture, a healthy environment, and a community of empowering micro-influencer groups. They share the program that they use to build an effective micro-influencer campaign and different tools to acquire and nurture influencers. They also talk about the rewards and incentives that they offer to influencers.

Find out more about Abbey and Mike from Coffee Over Cardio here:
https://coffeeovercardio.com/

Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator

Listen to our previous interview with Akiva Prell from Creative Capital here:
https://podcasts.apple.com/ca/podcast/ep-77-different-ways-to-fund-your-e-commerce-brand/id1480733021?i=1000478519292
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In this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts.


SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.


Learn more here: Subsummit