50 min
Episode 104: The big boys and girls come out to play (on eBikes) Cycle Systems Online
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- Courses
eBikes for many years were the joke of the cycle trade shows. Funny old men with egg stained beards trying to flog staggeringly heavy and appalling looking pieces of wiring and batteries, attached to some shoddy wheels. It was all a bit expensive, poor in performance, unreliable, unsupported by infrastructure or a dealer base and, well, a bit square...In 2021 we find ourselves in a very different marketplace. Here in Europe, the eBike has gone mainstream and the USA, Australia and many other countries are fast catching up. So it is no surprise then, that individuals and companies from outside the bike industry are entering it with some pretty advanced product, with all the dealer network, tech knowhow, branding, marketing and build quality they have established elsewhere, Think Bosch, Yamaha and now, Harley Davidson with the new https://serial1.com/ eBikes, launching in Germany and the USA soon.In this pod, Sean talks to Ben Lund, the Vice President of Product Development at Serial 1 Cycle Company powered by Harley-Davidson. His work with both Sram and Harley puts him in a perfect place to lead these new bikes. We get into the tech, the marketplace and the political realities of travel policy and how the large automotive companies may now actually help and not hinder liveable cities and streets.So whack on some W.A.S.P. or Motley Crue and cruise down Sunset Strip with us.Let us know what you think of the bikes, the emerging market and the implications for active, green travel.
eBikes for many years were the joke of the cycle trade shows. Funny old men with egg stained beards trying to flog staggeringly heavy and appalling looking pieces of wiring and batteries, attached to some shoddy wheels. It was all a bit expensive, poor in performance, unreliable, unsupported by infrastructure or a dealer base and, well, a bit square...In 2021 we find ourselves in a very different marketplace. Here in Europe, the eBike has gone mainstream and the USA, Australia and many other countries are fast catching up. So it is no surprise then, that individuals and companies from outside the bike industry are entering it with some pretty advanced product, with all the dealer network, tech knowhow, branding, marketing and build quality they have established elsewhere, Think Bosch, Yamaha and now, Harley Davidson with the new https://serial1.com/ eBikes, launching in Germany and the USA soon.In this pod, Sean talks to Ben Lund, the Vice President of Product Development at Serial 1 Cycle Company powered by Harley-Davidson. His work with both Sram and Harley puts him in a perfect place to lead these new bikes. We get into the tech, the marketplace and the political realities of travel policy and how the large automotive companies may now actually help and not hinder liveable cities and streets.So whack on some W.A.S.P. or Motley Crue and cruise down Sunset Strip with us.Let us know what you think of the bikes, the emerging market and the implications for active, green travel.
50 min