1 hr 5 min
Episode 12: Outsourcing Marketing Operations | MOps from an agency perspective | Partnering in martech | Summer Camp report What's MOps got to do with it?
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- Marketing
Welcome to episode 12 of What's MOps Got To Do With It? Karla recaps her highlights from the recent AntiConLX Conference, leading to a discussion with Simon on when, if ever, is the right time to outsource your Marketing Operations.
Kicking us off in the marketing leader seat is Robert Howells, COO at demand generation agency Demand Studio, talking us through the move from marketing art to marketing science, the importance of MOps understanding Marketing goals and the the growing role that Revops and Chief Revenue Officers have to play, plus the ins and outs of working with clients that may or may not have a MOps team.
Next up in the marketing operations leader slot we are joined by Lucy Alligan, VP, Head of Global Marketing Automation at asset management firm State Street Global Advisors. Lucy explains the importance of bringing a little magic to the world of MOps with a combination of sector knowledge and technical expertise, the experience of helping a business move through the martech maturity curve and the need to build trust internally with data and intelligence, together with the importance of partnerships to make all of this happen.
And as ever we chat with our favourite Stateside Marketing Operations guru Courtney McAra, principal at Mustang MarTech, as we grab a virtual #CoffeeWithCourtney. After a quick comparison between the recent hot snap in the UK and last year’s Pacific Northwest “heat dome” (the mercury hit about the same level but they had to put up with it for a bit longer in the US), Courtney reports on summer camp from which she recently returned. Another great opportunity to bond with fellow MOps soul mates, swap war stories and how to translate geek speak to c-suite when needing to prove the value of Marketing Operations. Plus, an update on the development of MOps charades…
Share your thoughts on anything discussed in the episode by commenting and rating on your podcast provider or by getting in touch with us on karla.wentworth@intermedia-global.com or simon.daniels@percassity.com. All previous episodes and show notes can also be found on our website at whatsmops.com and follow our LinkedIn page for regular updates too.
Welcome to episode 12 of What's MOps Got To Do With It? Karla recaps her highlights from the recent AntiConLX Conference, leading to a discussion with Simon on when, if ever, is the right time to outsource your Marketing Operations.
Kicking us off in the marketing leader seat is Robert Howells, COO at demand generation agency Demand Studio, talking us through the move from marketing art to marketing science, the importance of MOps understanding Marketing goals and the the growing role that Revops and Chief Revenue Officers have to play, plus the ins and outs of working with clients that may or may not have a MOps team.
Next up in the marketing operations leader slot we are joined by Lucy Alligan, VP, Head of Global Marketing Automation at asset management firm State Street Global Advisors. Lucy explains the importance of bringing a little magic to the world of MOps with a combination of sector knowledge and technical expertise, the experience of helping a business move through the martech maturity curve and the need to build trust internally with data and intelligence, together with the importance of partnerships to make all of this happen.
And as ever we chat with our favourite Stateside Marketing Operations guru Courtney McAra, principal at Mustang MarTech, as we grab a virtual #CoffeeWithCourtney. After a quick comparison between the recent hot snap in the UK and last year’s Pacific Northwest “heat dome” (the mercury hit about the same level but they had to put up with it for a bit longer in the US), Courtney reports on summer camp from which she recently returned. Another great opportunity to bond with fellow MOps soul mates, swap war stories and how to translate geek speak to c-suite when needing to prove the value of Marketing Operations. Plus, an update on the development of MOps charades…
Share your thoughts on anything discussed in the episode by commenting and rating on your podcast provider or by getting in touch with us on karla.wentworth@intermedia-global.com or simon.daniels@percassity.com. All previous episodes and show notes can also be found on our website at whatsmops.com and follow our LinkedIn page for regular updates too.
1 hr 5 min