Episode 15: The relationship between PR and journalism and the changing media landscape, with Neil Henderson Don't Shoot The Messenger

In this episode of the podcast, I talk with Neil Henderson, a corporate communications director, whose earlier career was in broadcast journalism for the major TV networks. 
We discuss:
⭐️ The assumptions journalists make about PRs and vice versa
⭐️ Is there such a thing as bad publicity? (See the European Super League fiasco)
⭐️ How PRs can keep up with the changing media landscape
⭐️ Why you should always check if the talent you’ve booked has vertigo.
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