30 min
Episode #18 - Would Consumers Miss You if You Were Gone Tomorrow? On Purpose with Lisa Colantuono
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- Marketing
Tune in as Lisa talks with CEO, Sarah Collinson, and Dan Lucey, CCO and Co-CEO of Havas New York, as they discuss what is important to consumers… and maybe more importantly, what brands think motivates consumers, but has no meaning to them.
As brand marketing continues down a path of reaching out to niche target audiences to fit into a challenging and constantly evolving market, brands obsessed with understanding why their target micro-cultures should care, are the brands that survive.
Tune in as Lisa talks with CEO, Sarah Collinson, and Dan Lucey, CCO and Co-CEO of Havas New York, as they discuss what is important to consumers… and maybe more importantly, what brands think motivates consumers, but has no meaning to them.
As brand marketing continues down a path of reaching out to niche target audiences to fit into a challenging and constantly evolving market, brands obsessed with understanding why their target micro-cultures should care, are the brands that survive.
30 min