Episode 56: The Global Conductor

Inside Jobs — Podcast for In-House Agencies

In this episode of Inside Jobs, we hear from Ekaterina Bueva, Head of Marketing Services at The Kraft Heinz Company. With extensive global marketing leadership experience, Ekaterina oversees the international agency ecosystem at Kraft Heinz, including in-house agencies called The Kitchen. Kraft Heinz has ten Kitchens worldwide, fully aligned on strategic priorities while uniquely focused on local markets. Listen as Ekaterina explains how this complex network collaborates internally and with external partners, united in purpose despite assorted languages, time zones, and cultures.

——

This podcast is in partnership with the In-House Agency Forum and hosted by Robert Berkeley from EKCS.

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes and get the latest updates.

Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada