This week Dr. Drummond and I discuss what it's like to be an entrepreneur in the middle of the pandemic we are going through, and how to think of your business and yourself during these difficult times.
Highlights from the conversation:
DR DIKE DRUMMOND
● Mayo trained family doctor, professional coach, author, speaker, and trainer.
● CEO and Founder of TheHappyMD.com
● Over 3000 hours of one-on-one physician coaching, training over 40,000 doctors
● Dr. Drummond started blogging about physician’s burnout. Being one of the pioneers in the topic, he was able to work together with hospitals and other organizations to help address burnout in the medical field, especially on live events.. With COVID-19, 80% of his business disappeared.
BEING AN ENTREPRENEUR IN COVID-19 TIMES
● Adapting is crucial. Switching to a virtual platform and reinventing channels of communication allowed Dr. Drummond to stay afloat.
● Some of us don’t just tolerate a job. We don’t want just a job, but more. Some of us want to break free from regular practice and pursue something with purpose, and create with it a revenue.
● After the COVID-19 outbreak, a lot of physicians decided to switch to a virtual business, telemedicine, and teleconsulting. Looking for a niche can be overwhelming, but you must focus on something that you are truly and deeply passionate about. You can do “wound” working, investigating and working on your own “wounds” (or problems), and share that solution with an audience.
● The reason to go for what you really care about or what “hurts” you, is that you have an insight view that’s very much needed when you want to capture an audience (and potential clients). People will invest in content they can relate to.
● A tip: Find what works on the people you are targeting, research, and try to see if it works. If it does, hold on to it. Do try improving content and ideas, but don’t steer too far away from what’s working. People can get tired of new wording and concepts (or even don;t understand them), and they will always go back to the basics, to what’s familiar to them.
● Trial and error will be necessary. Success in the first try is extremely rare, so don’t be disappointed or scared to fail and try again. If a project didn’t go as planned, it’s because of a marketing failure, a financial failure, and administrative failure, etc… Not because you are a failure. Take the learning experience and keep going.
● You can use the situation brought to us by COVID-19 as an opportunity to go for that business idea you’ve been thinking about. However, take your steps carefully and keep present that you may still have responsibilities to take care of.
See you on the next one!
Hosted by: Dr. Maiysha Clairborne
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