5 min

Everyone You Know (is a liar‪)‬ Marketing Musings | Johnny Molson

    • Marketing

Columbia University says you know 600 people: https://www.nytimes.com/2013/02/19/science/the-average-american-knows-how-many-people.html#:~:text=The%20average%20American%20knows%20about%20600%20people. (https://www.nytimes.com/2013/02/19/science/the-average-american-knows-how-many-people.html#:~:text=The%20average%20American%20knows%20about%20600%20people.)
...about 150 of them you'd call a casual acquaintance: https://www.newyorker.com/science/maria-konnikova/social-media-affect-math-dunbar-number-friendships (https://www.newyorker.com/science/maria-konnikova/social-media-affect-math-dunbar-number-friendships)
The definition of a "Representative Sample:" https://www.investopedia.com/terms/r/representative-sample.asp#:~:text=A%20representative%20sample%20is%20a,three%20males%20and%20three%20females. (https://www.investopedia.com/terms/r/representative-sample.asp#:~:text=A%20representative%20sample%20is%20a,three%20males%20and%20three%20females.)
The average person watches 5 hours 21 minutes of video daily: https://www.thinkbox.tv/research/nickable-charts/ultimate-nickables/tv-advertisings-ultimate-nickable-charts/ (https://www.thinkbox.tv/research/nickable-charts/ultimate-nickables/tv-advertisings-ultimate-nickable-charts/)
eMarketer says 41 minutes is spent watching YouTube: https://www.emarketer.com/content/us-youtube-advertising-2020 (https://www.emarketer.com/content/us-youtube-advertising-2020)
Neilsen reports you watch 3 hours 27 minutes of live TV: https://abcnews.go.com/Lifestyle/wireStory/study-shows-explosive-growth-time-spent-streaming-tv-68940265 (https://abcnews.go.com/Lifestyle/wireStory/study-shows-explosive-growth-time-spent-streaming-tv-68940265)
And they say 69% of the population reads the newspaper: https://letter.ly/us-newspaper-circulation/ (https://letter.ly/us-newspaper-circulation/)
You spend over an hour each day listening to the radio: https://www.statista.com/statistics/761889/daily-time-spent-radio/ (https://www.statista.com/statistics/761889/daily-time-spent-radio/)
...including while you're listening to stuff online: https://www.edisonresearch.com/edison-researchs-top-ten-findings-from-2019-so-far/ (https://www.edisonresearch.com/edison-researchs-top-ten-findings-from-2019-so-far/)
Personally, I find this interesting. But remember, I'm media agnostic: https://molsonpartners.com/media-agnosticism/ (https://molsonpartners.com/media-agnosticism/)

Columbia University says you know 600 people: https://www.nytimes.com/2013/02/19/science/the-average-american-knows-how-many-people.html#:~:text=The%20average%20American%20knows%20about%20600%20people. (https://www.nytimes.com/2013/02/19/science/the-average-american-knows-how-many-people.html#:~:text=The%20average%20American%20knows%20about%20600%20people.)
...about 150 of them you'd call a casual acquaintance: https://www.newyorker.com/science/maria-konnikova/social-media-affect-math-dunbar-number-friendships (https://www.newyorker.com/science/maria-konnikova/social-media-affect-math-dunbar-number-friendships)
The definition of a "Representative Sample:" https://www.investopedia.com/terms/r/representative-sample.asp#:~:text=A%20representative%20sample%20is%20a,three%20males%20and%20three%20females. (https://www.investopedia.com/terms/r/representative-sample.asp#:~:text=A%20representative%20sample%20is%20a,three%20males%20and%20three%20females.)
The average person watches 5 hours 21 minutes of video daily: https://www.thinkbox.tv/research/nickable-charts/ultimate-nickables/tv-advertisings-ultimate-nickable-charts/ (https://www.thinkbox.tv/research/nickable-charts/ultimate-nickables/tv-advertisings-ultimate-nickable-charts/)
eMarketer says 41 minutes is spent watching YouTube: https://www.emarketer.com/content/us-youtube-advertising-2020 (https://www.emarketer.com/content/us-youtube-advertising-2020)
Neilsen reports you watch 3 hours 27 minutes of live TV: https://abcnews.go.com/Lifestyle/wireStory/study-shows-explosive-growth-time-spent-streaming-tv-68940265 (https://abcnews.go.com/Lifestyle/wireStory/study-shows-explosive-growth-time-spent-streaming-tv-68940265)
And they say 69% of the population reads the newspaper: https://letter.ly/us-newspaper-circulation/ (https://letter.ly/us-newspaper-circulation/)
You spend over an hour each day listening to the radio: https://www.statista.com/statistics/761889/daily-time-spent-radio/ (https://www.statista.com/statistics/761889/daily-time-spent-radio/)
...including while you're listening to stuff online: https://www.edisonresearch.com/edison-researchs-top-ten-findings-from-2019-so-far/ (https://www.edisonresearch.com/edison-researchs-top-ten-findings-from-2019-so-far/)
Personally, I find this interesting. But remember, I'm media agnostic: https://molsonpartners.com/media-agnosticism/ (https://molsonpartners.com/media-agnosticism/)

5 min