Find Your Focus Cole's Classroom

Leah Jarrett, couple and newborn photographer from Saskatchewan, joins Logan in this episode to discuss boundaries with customers.  We often hear about the need for boundaries in our personal life, listen in and enjoy this tip filled episode about the need for boundaries in business in order to have better relationships with our clients. Leah shares a few tough situations we can find ourselves in and offers helpful ways to handle them with professional grace.  


Show Links:
https://www.instagram.com/lcj_photography/https://www.facebook.com/LCJPhotoshttp://lcjphotography.ca

Show Takeaways: 
Hear how being excited with your shoot will help you authentically show up for the client, creating a more comfortable customer experience.Learn how to set boundaries on how you want to be treated, creating mutual respect, healthy relationships, and setting expectations with clients. Discover why it is important to learn to listen to your gut, and intuition as a photographer.

Today Kirstie, a Dallas-based educator and equine photographer joins us and shares how she developed her marketing model and strategy, combining both methods in a unique hybrid to fit her lifestyle and personality. 
Listeners can expect to hear valuable information about marketing, customer retention and pricing in a clear, applicable, and relatable way with this engaging episode.
Show Links:
https://kirstiemarie.com
 https://www.kmplearn.com
 Show Takeaways: 
Be clear on the type of customer experience you want your clients to walk away with. 

Assess how your talents, personality, and beliefs can help cultivate the desired client experience and build a successful business. 

Listen for ideas to care for clients after the gallery is delivered to foster client relationships.

Today I’m talking to Tatiana Kiseleva, a wedding photographer based out of Long Island City, New York. We discuss how being an introverted photographer and how accepting her introversion as a strength has changed the way that she runs her photography sessions. We also discuss how being an extrovert, introvert, or ambivert will require a new perspective on how to use your personality to shape your client experience and sessions. 


Show Links:
Facebook https://www.facebook.com/tatianakphotoInstagram https://www.instagram.com/tatianakphoto/

Show Takeaways: 
You will learn how to use your personality and natural talents to enhance the way you shoot and interact with clientsDiscover ways to get comfortable with who you are and focus on what you do best to discover your ideal nicheUncover some of the benefits to trying out new types of photography while sticking to your area of expertise.  

Finding ways to differentiate yourself from other photographers can be tricky.  Stefanie Cole, a Connecticut family photographer, shares how she started a client wardrobe and the pros and cons to having one.  We also discuss how her pricing has changed due to her large wardrobe and how she’s optimized her website to help showcase the wardrobe closet for client sessions with less work for her. 


Show Takeaways: 
Learn how Stephanie shifted away from the industry norm to make her business stand apart.  The things you should consider when starting a client closetStart small with versatile pieces in style and sizingFocus on timeless neutrals; use color in less expensive accessoriesPurchase high quality name brand core pieces

Today our guest is Natasha Coyle, a wedding photographer and educator based out of Charleston, South Carolina. She shares her approach to using Instagram Reels and Tik Tok to market and grow her photography business, assist her in coaching photographers, and convert more followers into paying clients. Natasha started her photography business at age 34 and had to learn business and photography. She tripled her social media following in only a few months using short-form video.  


Show Takeaways: 
Find out how Nastasha leveraged TikTok videos to grow her following and turn  those followers into clientsLearn why video is the future of marketing, and how you can show up and serve your client through this mediumUnderstand the difference between copying someone else’s content and gaining inspiration from it

Today, I'm talking to Mike Glatzer, a portrait photographer who helps creatives and brands tell their story. Mike joins us to discuss why it’s okay to keep your full-time  job and do photography part-time. A full-time biomedical engineer and part-time photographer, he doesn't have any desire to quit his full-time job. (Yes, you read that correctly.)
He shares how having a full-time job has affected his pricing as well as the things you may need to consider before going full-time. We also talk through some time management tips: everything from CRM and task management systems, to time-blocking and knowing your cost of goods. 
Show Takeaways: 
Why it’s okay to keep your full-time job and do photographyThings you should consider before going full-timeTips for working a full-time and part-time photography business